Here's the Deal

Most marketing plans end up collecting dust by February. You know the drill: spend weeks creating the "perfect" annual plan, get everyone's buy-in, then watch it unravel as soon as internal pressure mounts to deliver leads or business priorities shift.

We're here to fix that.

In this intensive 2.5-hour certification workshop, you'll learn how to:

• Transform your marketing plan from a static document into a dynamic revenue driver
• Focus your resources on initiatives that actually move the needle
• Build flexibility into your planning process without losing strategic focus
• Get (and keep) cross-functional alignment when priorities change‍
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What Makes This Different

This isn't another theoretical planning session. You'll work through a real-world case study and walk away with:

• A battle-tested "Plan on a Page*" framework that simplifies complex marketing strategies
• A Marketing Revenue Map that helps you make smarter decisions about how marketing activities map to revenue goals
• Practical tools for maintaining stakeholder alignment
• Official certification upon completion

Who Should Attend

This course is tailored for Demand Generation and MOps leaders currently working in a complex, enterprise environment who have unique planning challenges and processes. 

Workshop Flow

9:00-9:30 PM: Introduction & Dynamic Planning Overview
9:30-10:10 PM: Marketing Plan on a Page Framework
10:10-10:50 PM: Marketing Revenue Map Development
10:50-11:15 PM: Making Planning Dynamic
11:15-11:30 PM: Wrap-up & Next Steps

Your Guides

Led by Inverta's strategic consulting team, you will get the best of both worlds: strategic insight and practical implementation.

Still not convinced?

Annual planning doesn’t cut it anymore. The market moves too fast. Your planning needs to be dynamic and year round. Let us help you refine your planning process to allow you to keep your marketing strategy relevant and generating revenue.

Limited Seats Available

To ensure everyone gets hands-on guidance, we’re limiting registrants to 20. Register today.

Questions? Contact marketing@inverta.com.

*Based on the Forrester B2B Marketing “Plan-on-a-Page” template, 2024.