Transform your strategy with AI marketing services
Don’t feel behind, we’re all in this together. There are eight types of AI marketing services we offer. As we speak, we’re running dozens of client pilots to help those marketers shortcut the hype and prove value.
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Our AI-driven approach to marketing
Is your team using synthetic personas? Using AI to analyze calls and optimize landing pages? We have thoughts. Inverta pairs timeless wisdom with endless innovation and we've already helped our clients understand what's worth investing in, what's not, and how to take advantage of it.
- Personas
- Strategy
- Content
- Agents
- Advertising
- Chief of staff
Why AI marketing is essential
“No one has an AI problem. We have other problems that we're trying to apply AI to."
Deb Wolf
AI marketing service offerings
Every company is now an AI marketing company. We recommend applying AI to simpler use cases first, to train your organizational muscle, then move on to full-blown strategies. See the order of operations below.
New use cases
Build a roadmap of use cases across “the five P’s” in all eight areas.
Account research
Give SDRs automatic reports on every account with talking points.
Content—ideas and messages
Produce content and analyze content at scale.
Messaging frameworks
Your personas to create a problem-pain matrix based on your unique differentiators.
Synthetic personas
Make a persona your team can interact with to speak for the buyer.
Automated inbound response
Automate form responses, qualify prospects, and auto-book meetings.
Augment your team
Teach your team to bounce ideas off a bot to sharpen their thinking.
Segment and cluster accounts
Sort your unstructured data, like call transcripts, to identify pain points.
AI strategy
How are you identifying initiatives that improve efficiency and results?
Why choose Inverta for AI marketing services?
When hiring an AI marketing agency, you want to hire skeptics. Because the AI world is plenty full of hype, and you don’t want to be doing AI for AI’s sake. You’ve probably read that 95% of AI initiatives are in danger of failure, and it’s because those team didn’t have an artificial intelligence marketing agency to apply a structure:
- Assess
- Take benchmarks
- Launch
- Iterate
- Assess
Resources to support your AI marketing strategy
If you have ambitions of becoming an AI marketing company yourself, you’re in the right place. Below are, AI workbooks, guides, podcasts, and templates.
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Frequently asked questions about AI marketing strategy
How is an AI marketing company different from a traditional agency?
The way we see it, an AI marketing company lives their truth. We launched our first AI campaigns in 2022, and we hold ourselves to the same bar we’d expect clients to: It’s not about the AI activities, it’s about the AI productivity. What do AI campaigns add to your bottom line?
Will AI reduce the quality of my campaigns?
Only if you use it incorrectly. We apply AI to improve the buying experience, not just to make marketing faster—which is where many teams go wrong. They use AI at their buyer’s expense. We don’t do any of that, for the obvious reason that even if it does work, it only works once.
Why choose an artificial intelligence marketing agency for my business?
Love it or hate it, AI is now a crucial part of marketing, and if your agency isn’t actively pursuing these opportunities, you won’t be building the infrastructure to run AI campaigns in the future. For example, experimenting with AI prospect research may expose that you need more MOps work on your CRM. Those small lessons and wins build, and you have to start somewhere.
What industries benefit most from AI marketing companies?
Traditional industries such as manufacturing, distribution, construction, finance, healthcare, and travel benefit the most from an AI marketing agency’s help. That’s because the older their infrastructure, the greater their need for expertise—launching AI is more difficult when you don’t have a solid data foundation, nor organizational muscle around its use.
How do marketing AI companies improve ROI?
AI marketing agencies improve ROI the same way any agency does—by holding themselves to account, tracking their uplift, and reporting on the difference that AI marketing campaigns are having.
What are examples of AI marketing agency campaigns?
Our iconic campaign Who Killed ABM included AI at several levels. We used AI to generate the characters, AI to research the campaign’s audience, used AI to draw up the outreach list, and now use AI to generate personalized messages for those who engaged. And this is a common setup: There’s no magic. We’re doing what marketers have always done, only faster and more effectively.
Who are some of the top artificial intelligence marketing companies?
The top ones tend to not be AI companies—they are usually strong marketing companies and software providers that happen to use AI. For example, Inverta, PathFactory, AlignICP, Demandbase, 6Sense, and similar.