So here’s what’s happening right now - AI isn’t just another shiny object in the tech world. It’s reshaping how businesses engage, optimize, and grow. In B2B marketing, we’re not talking about incremental improvements. We’re talking about a fundamental shift: deeper personalization, campaign optimization based on buyer goals, and faster, data-backed decision-making. Read More

AI doesn’t just change what we do; it changes how we think about work. If AI adoption is treated as a side project or left to a small innovation team, it fails. The real shift happens when AI becomes part of an organization's DNA - when teams start spotting opportunities on their own, sharing friction points, and actively contributing to AI solutions. Read More

2025 is the year AI proves itself. The hype machine continues to do its job (who's guilty of making their action figure using ChatGPT's new image tools?) - now it’s on us to translate excitement into efficiency, creativity into clarity, and pilots into performance. Read More

‍

In the early stages of our “Year of AI” journey at Inverta, we focused on three foundational questions: Where does AI make the most sense for our work? How do we enable the team to use it? And how will we measure success? What we didn’t expect was that one use case, synthetic personas, would emerge as the most powerful accelerant for AI adoption across the team. Read More

‍

Marketing teams continue to pilot use cases that augment their roles - we’re getting better at “co-intelligence” ie, leveraging AI to make us better at what we’re already good at. We've built synthetic personas, streamlined content creation, and used AI tools to sharpen prospect and customer interactions. These were powerful, necessary steps. But they were fundamentally about improving discrete tasks. Read More

At some point during your AI journey, you’re going to start thinking about combining trigger-based automation with AI-driven classification and generation.  The siren song of “AI Agents” will be irresistible.  But, as with any AI project, the goal is never just to use AI, but to accomplish a business goal faster or more effectively.  Towards that end, let me ask you: “What if you could get 5x more engagement on your content without creating a single new asset? Read More

Stop gambling on ABM content that might miss the mark. This breakthrough approach uses AI to not just create hyper-targeted content faster, but to actually test it with synthetic personas before launch. Transform your content process from expensive guesswork into a validated, closed-loop engine that guarantees resonance with your target accounts. Read More

The days of scattered AI experiments are behind us. While 2025 was for proving concepts, 2026 is for operationalizing AI, and for identifying how deeply you’ll weave it into your team’s work, clearing the way for scalable growth. It’s hard, and we’re going to rethink how we work, but the payoff is an agile, effective team who can take on more without burning out. Read more

Marketing teams everywhere are implementing AI—but are they doing it strategically? In this episode of The RevRoom, Inverta's AI Practice Lead Brian Schmid returns to share what we've learned since implementing AI tools across our organization and with clients.

Here’s a scenario: your sales rep is reaching out to a key decision-maker. They’ve done their homework - combing through LinkedIn, corporate websites, and industry reports to craft a message that feels personalized. But even with all that effort, the outreach falls flat. The email is too generic to resonate, too shallow to feel relevant.

‍