Our Year of AI
Time to make the promise of AI a reality!
Are you tired of sorting through endless AI hype while your marketing budget hangs in the balance? So are we. That's why we're rolling up our sleeves and doing something about it.
The Real-World AI Testing Ground
At Inverta, we're launching a year-long experiment to separate legitimate AI marketing tools from the smoke and mirrors. We're not theorizing—we're implementing, failing, succeeding, and documenting everything along the way.
What Makes this Different
Here's the deal: we're going to make the mistakes so you don't have to. While everyone else is writing speculative think pieces, we'll be in the trenches actually using these tools in B2B marketing scenarios that matter.No glossy case studies. No vendor-sponsored content. Just practical insights from marketers who understand your challenges.
What You’ll Get
- Unfiltered tool assessments that won't waste your time
- Practical use cases specifically for B2B marketing
- Implementation tips that consider your actual workflow
- ROI calculations that make sense for marketing teams
Follow Inverta to receive our regular updates throughout the year.
Who has time for AI experiments that go nowhere? Not us, and certainly not you. So follow along for inspiration on your quickest path to success with AI.
.png)
FEBRUARY: How We’re Betting on AI (And Why You Should Pay Attention)
So here’s what’s happening right now - AI isn’t just another shiny object in the tech world. It’s reshaping how businesses engage, optimize, and grow. In B2B marketing, we’re not talking about incremental improvements. We’re talking about a fundamental shift: deeper personalization, campaign optimization based on buyer goals, and faster, data-backed decision-making. Read More
MARCH: Building an AI-aware culture: how to leverage your team for ideas and enthusiasm
AI doesn’t just change what we do; it changes how we think about work. If AI adoption is treated as a side project or left to a small innovation team, it fails. The real shift happens when AI becomes part of an organization's DNA - when teams start spotting opportunities on their own, sharing friction points, and actively contributing to AI solutions. Read More
APRIL: Measuring What Matters: How Inverta Tracks the Real Business Impact of AI
2025 is the year AI proves itself. The hype machine continues to do its job (who's guilty of making their action figure using ChatGPT's new image tools?) - now it’s on us to translate excitement into efficiency, creativity into clarity, and pilots into performance. Read More
MAY: How Simulated People Are Driving Meaningful AI Adoption at Inverta
In the early stages of our “Year of AI” journey at Inverta, we focused on three foundational questions: Where does AI make the most sense for our work? How do we enable the team to use it? And how will we measure success? What we didn’t expect was that one use case, synthetic personas, would emerge as the most powerful accelerant for AI adoption across the team. Read More
JUNE: AI-powered account journeys: moving from AI tasks to AI-driven operations
Marketing teams continue to pilot use cases that augment their roles - we’re getting better at “co-intelligence” ie, leveraging AI to make us better at what we’re already good at. We've built synthetic personas, streamlined content creation, and used AI tools to sharpen prospect and customer interactions. These were powerful, necessary steps. But they were fundamentally about improving discrete tasks. Read More
JULY: It’s Time to Make the Most of Your Founder’s Voice. Enable Them with Automation.
At some point during your AI journey, you’re going to start thinking about combining trigger-based automation with AI-driven classification and generation. The siren song of “AI Agents” will be irresistible. But, as with any AI project, the goal is never just to use AI, but to accomplish a business goal faster or more effectively. Towards that end, let me ask you: “What if you could get 5x more engagement on your content without creating a single new asset? Read More
USE CASE: How to leverage AI-generated Synthetic Personas to build connections
Here’s a scenario: your sales rep is reaching out to a key decision-maker. They’ve done their homework - combing through LinkedIn, corporate websites, and industry reports to craft a message that feels personalized. But even with all that effort, the outreach falls flat. The email is too generic to resonate, too shallow to feel relevant.
PODCAST: AI in B2B Marketing: Where we've seen impact and results
Marketing teams everywhere are implementing AI—but are they doing it strategically? In this episode of The RevRoom, Inverta's AI Practice Lead Brian Schmid returns to share what we've learned since implementing AI tools across our organization and with clients.
Speakers
Other Helpful Resources
Our Year of AI
