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The Revenue Marketer
Demand gen
Turn Your ICP into a Growth Driver
A Practical Roadmap (with real world advice!)
March 4, 2025
A Practical Roadmap (with real world advice!)
Want to move past the buzzwords and build an ICP strategy your entire organization will actually use? Join us for a candid conversation about what really works in Ideal Customer Profile (ICP) development and implementation, featuring real-world insights from Kelly Santos of Intelex.
What You'll Learn
Get practical, no-fluff guidance on:
- Creating an ICP framework that drives real organizational alignment
- Building cross-functional buy-in from sales, marketing, product, and customer success
- Maintaining ICP effectiveness as your market evolves
- Transforming your ICP from a static document into a dynamic business tool
Why This Conversation Matters
Skip the theoretical frameworks and get straight to what works. We're bringing you:
- A real implementation story with honest insights
- Fresh perspectives on how to build and operationalize your ICP
- Practical approaches to measuring ICP effectiveness
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March 4, 2025
Other Helpful Resources
Defining your Ideal Customer Profile
This episode of our podcast, The RevRoom, provides insights into creating Ideal Customer Profiles (ICPs). It emphasizes that ICPs are distinct from the total addressable market and require careful consideration, data analysis, and creativity. Alignment across the business is crucial to ensure successful ICP implementation. Clear definitions, dashboards, and effective positioning are essential for everyone to understand and utilize the ICP. The episode discusses the journey of creating an ICP and offers real-world examples of how to use it effectively. It is a valuable resource for marketers and business leaders interested in creating and implementing an ICP.
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ICP Maturity Model
Let's be honest: too many marketers have been getting it wrong. They either treat their ICP as just another name for their Total Addressable Market or reduce it to a checkbox exercise for Account-Based Marketing. It's time to stop underselling the ICP's importance. This isn't just another marketing acronym – it's the backbone of your entire GTM approach.In this straight-talking article, our partners at AlignICP walk you through their practical ICP Maturity Model. You'll quickly identify where your organization stands today and get a clear roadmap for transforming your ICP into the sturdy foundation your GTM strategy desperately needs.
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Demand gen
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