Your ICP is broken: Kathy shows how to fix it
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How are you going to stand out in 2026?
Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.
How are you accounting for this in your 2026 strategy?
You need to stand out. To make sure your buyers notice you. Let us help you build that into your strategy for next year -->
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The Revenue Marketer
Your ICP is broken: Kathy shows how to fix it
Are playing the long game or still under pressure to "generate leads"?
If you relate to the latter, we feel you! Old habits die hard and form fills are still a key metric at a lot of companies. But with the advancements in technology and AI, listening to and building a relationship with your buying groups through marketing is well within reach. Need help making the shift? We're here to help.
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Demand gen
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About the author
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Demand gen
Your ICP is broken: Kathy shows how to fix it
Want to move past the buzzwords and build an ICP strategy your entire organization will actually use? Join us for a candid conversation about what really works in Ideal Customer Profile (ICP) development and implementation, featuring real-world insights from Kelly Santos of Intelex.
What You'll Learn
Get practical, no-fluff guidance on:
- Creating an ICP framework that drives real organizational alignment
- Building cross-functional buy-in from sales, marketing, product, and customer success
- Maintaining ICP effectiveness as your market evolves
- Transforming your ICP from a static document into a dynamic business tool
Why This Conversation Matters
Skip the theoretical frameworks and get straight to what works. We're bringing you:
- A real implementation story with honest insights
- Fresh perspectives on how to build and operationalize your ICP
- Practical approaches to measuring ICP effectiveness
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