Erica is a process expert. Prior to joining Inverta, Erica held positions at both EDM and DemandGen where she focused on CRM maintenance and internal processes related to client management, as well as sales analysis and forecasting. She personifies good cross-departmental collaboration and is part of how Inverta can do so much across such a diverse client roster. When she’s not (politely) slapping hands and keeping everyone in line, Erica loves yoga as well as food, wine and travel, and spending time with her husband and daughter.