The B2B buying landscape has fundamentally changed—81% of buying committees short-list vendors before ever talking to sales. Yet most organizations still operate with outdated lead-centric models that create organizational blindspots and missed opportunities.

This comprehensive toolkit provides everything you need to transform how your revenue team identifies, engages, and converts opportunities:

• Blueprint for Revenue Team Alignment: Discover the three-pillar approach to shifting from lead-based to account-based qualification, creating a unified revenue team.
• The MQL Detox Guide: Learn practical strategies to get sales teams hooked on signal-rich MQAs instead of high-volume, low-converting MQLs.
• Practical MarTech Implementation: Leverage your existing infrastructure to operationalize MQAs without rebuilding your entire stack.‍
• Pitfalls & Best Practices: Avoid common mistakes that derail MQA initiatives before they gain traction.‍
• Comprehensive Transformation Checklist: Navigate every phase of transition with this detailed guide, from data validation to shared metrics.
• Webinar: Hear about Pagerduty's own transformation, the pitfalls, the sticking points and what finally got results.

The opportunity cost of inaction grows daily. While your team celebrates MQL volume, real buying committees are making decisions without your influence. This toolkit empowers you to create a shared revenue reality where teams finally speak the same language about the accounts and buyers who matter.

DOWNLOAD THE TOOLKIT

As marketers, we’ve been dropped into the middle of a rapidly changing landscape over which we assert very little control. We have to change our survival strategy to keep up. Our goal in this playbook is to demystify the most important changes to the marketing landscape and give you a clear direction to succeed in 2025 and beyond. We’ll cover the biggest threats facing marketing and break down the key strategies that marketers need to not only survive, but thrive in this new landscape. And we do it all with an adorable squirrel analogy!
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The Revenue Marketing Playbook

• Introduction: The Evolution of Marketing
• Chapter 1: Rethinking ICP
• Chapter 2:  Planning for Revenue Success
• Chapter 3: Helping your Audience Trust You
• Chapter 4: The New Way to Measure Marketing
• Chapter 5: How to Make Real Change

In addition to the "what to do now" content, we've also provided a lot of resources to help you with the "how" of it all! From templates and timelines to step-by-step checklists, we've got you covered! Dive in today! 

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Are you tired of sorting through endless AI hype while your marketing budget hangs in the balance? So are we. That's why we're rolling up our sleeves and doing something about it.
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Everyone's talking about AI in marketing. Very few are actually showing their work. We're doing both.
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At Inverta, we're not just playing with ChatGPT and calling it innovation. We're embedding AI into our core operations with a single goal: delivering measurable results that matter. In Q1, we drop the curtain on how we decided WHERE to focus our AI efforts. No theoretical musings. Just our actual process for figuring out which AI initiatives would drive real business outcomes.

• BLOG: Measuring What Matters: How Inverta Tracks the Real Business Impact of AI
• BLOG: How Simulated People Are Driving Meaningful AI Adoption
• BLOG: Automating the Account Journey

And this is just the beginning.

We're documenting our entire AI journey over the next year - sharing what works, what fails spectacularly, and the metrics that prove it either way.

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Each episode brings you face-to-face with practitioners who are in the trenches right now, sharing battle-tested tactics and unexpected wins they've discovered along the way. It's a direct line to the problem-solvers and opportunity-creators who are navigating today's marketing challenges in real time.
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Host Rachel Bryant brings her trademark curiosity and energy to each conversation, drawing out concrete examples and actionable takeaways you won't find in a textbook or conference keynote.
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This is marketing strategy that works—straight from the people making it work.
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You can find all episodes at The RevRoom Podcast or subscribe on YouTube | Apple Podcasts | Spotify

This quarter's episodes:

• AI Transformation in B2B Marketing for 2025 w/Brian Schmid
• The ABX-Customer Advocacy Alliance That Drives Revenue w/Ivonne Smith and David Coates
• Avoid the YAWNS: Creative That Gets Noticed And Gets Results w/Jessica Fewless and Chris Gillespie
• Marketing's MQL Breakup w/Kerry Cunningham and Kathy Macchi
• Making Influencer Marketing Work for B2B w/Madhav Bhandari
• The Human Touch: Why B2B Video Wins w/Ademola Adelakun