MURDER MYSTERY

Who Killed ABM? Relive the iconic campaign

who killed abm

How are you going to stand out in 2026? 

Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.

How are you accounting for this in your 2026 strategy?

You need to stand out. To make sure your buyers notice you. Let us help you build that into your strategy for next year -->

who killed abm
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Account-based marketing

Are you playing the long game or still under pressure to "generate leads"?

If you relate to the latter, we feel you! Old habits die hard and form fills are still a key metric at a lot of companies. But with the advancements in technology and AI, listening to and building a relationship with your buying groups through marketing is well within reach. Need help making the shift? We're here to help.

who killed abm

No, stop, this isn’t a game—ABM has gone missing. Didn’t you notice? Nobody’s seen her in months. Now everyone’s a suspect.

Including you. 

That’s why we called you here. We can’t let them pin this on just anybody so we’ve started our own investigation and let us tell you … it gets dark.

Before we say more, we need your honest take. Who do you think did it? Who wanted ABM gone? Leave an anonymous tip.

And follow along as we investigate all 7 suspects who may have had a part in her demise.

About the author
An ABM pioneer who built Demandbase's practice and certified 5k+ marketers, she now leads Inverta's marketing and strategic partnership efforts.
Service page feature

Account-based marketing

Is your team using synthetic personas? Using AI to analyze calls and optimize landing pages? We have thoughts. Inverta pairs timeless wisdom with endless innovation and we've already helped our clients understand what's worth investing in, what's not, and how to take advantage of it.
ABM services
who killed abm

No, stop, this isn’t a game—ABM has gone missing. Didn’t you notice? Nobody’s seen her in months. Now everyone’s a suspect.

Including you. 

That’s why we called you here. We can’t let them pin this on just anybody so we’ve started our own investigation and let us tell you … it gets dark.

Before we say more, we need your honest take. Who do you think did it? Who wanted ABM gone? Leave an anonymous tip.

And follow along as we investigate all 7 suspects who may have had a part in her demise.

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About the author
An ABM pioneer who built Demandbase's practice and certified 5k+ marketers, she now leads Inverta's marketing and strategic partnership efforts.
Service page feature

Account-based marketing

Is your team using synthetic personas? Using AI to analyze calls and optimize landing pages? We have thoughts. Inverta pairs timeless wisdom with endless innovation and we've already helped our clients understand what's worth investing in, what's not, and how to take advantage of it.
ABM services
Article
|
Account-based marketing

Who Killed ABM? Relive the iconic campaign

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who killed abm

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June 10, 2024
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who killed abm

No, stop, this isn’t a game—ABM has gone missing. Didn’t you notice? Nobody’s seen her in months. Now everyone’s a suspect.

Including you. 

That’s why we called you here. We can’t let them pin this on just anybody so we’ve started our own investigation and let us tell you … it gets dark.

Before we say more, we need your honest take. Who do you think did it? Who wanted ABM gone? Leave an anonymous tip.

And follow along as we investigate all 7 suspects who may have had a part in her demise.

About the author
An ABM pioneer who built Demandbase's practice and certified 5k+ marketers, she now leads Inverta's marketing and strategic partnership efforts.
Service page feature

Account-based marketing

Is your team using synthetic personas? Using AI to analyze calls and optimize landing pages? We have thoughts. Inverta pairs timeless wisdom with endless innovation and we've already helped our clients understand what's worth investing in, what's not, and how to take advantage of it.
ABM services

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