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The Revenue Marketer
Account-based marketing
Who Killed ABM?
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June 10, 2024
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Including you.
That’s why we called you here. We can’t let them pin this on just anybody so we’ve started our own investigation and let us tell you … it gets dark.
Before we say more, we need your honest take. Who do you think did it? Who wanted ABM gone? Leave an anonymous tip.
And follow along as we investigate all 7 suspects who may have had a part in her demise.
About the author
Prior to Inverta, Jessica spent seven years building the ABM practice at Demandbase, the category-leading ABM platform.
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Account-based marketing
Is your team using synthetic personas? Using AI to analyze calls and optimize landing pages? We have thoughts. Inverta pairs timeless wisdom with endless innovation and we've already helped our clients understand what's worth investing in, what's not, and how to take advantage of it.
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