Free Guide

Stop adopting AI. Start redesigning marketing.

AI is not exposing a lack of effort or intelligence in marketing teams. It is exposing a growing mismatch between how marketing organizations operate and how buying actually happens now

Built to help you make sense of the noise

This was written for CMOs operating under real constraints: limited time, constant pressure to deliver revenue impact, and a steady stream of AI advice that rarely matches how marketing actually works inside organizations. Read from end to end, jump around to what matters most...it's up to you!

We love a classic 4-box

Clarifying Core work and scaling Context work frees your best people to focus where it matters. Starting here helps you assess where AI can be useful, and where your people are still needed as the experts.

Our experts that are knee-deep in AI

Our experts are not only deeply researched (which they are) but they have also rolled up their sleeves with our clients to help them apply AI in meaningful ways across their business. Download the guide to get the inside track on their applied AI experience and get an understanding of where you can see the real impact of AI.

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