Technology as a service: Simplify your marketing, accelerate outcomes
Instead of launching yet another marketing software, purchase campaigns through Inverta’s tech enabled service. You get those non-core data, targeting, and personalization applications as part of the bundle. This helps your team sprint straight to the outcome—pipeline and MQAs.
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Why technology as a service matters for modern marketing
How many tools does your team have today? 20? 40? Stop adding unnecessary subscriptions for a while and use Inverta’s tech as a service to let your team focus on outcomes and tracking, not tools.
Our tech-enabled service is an all-in-one answer to your tooling woes. We can uncover your ideal customer profiles and deliver hyper-targeted, personalized content in a fully managed service. It merges innovative technology use with skillful execution.
65% more successful campaigns with half the software spend
Our approach to technology as a service
We help you map your strategy onto your software, not the other way around. Instead of letting your existing toolset determine your campaign, we give you access to extra tech as a service to run the campaign your buyers really need.
The tricky part of adding new tech is knowing what’s possible in what software, and building those cumbersome workflows. Borrow our team to do that. You’ll get behind-the-scenes best-practice build-outs, customized to your industry, buyer, and use case.
Comprehensive technology as a service solutions we offer
End-to-end campaign management
A demand marketing and marketing operations expert will plan and run your campaign.
Audits and assessments
Understand which tools your team needs and outsource the rest via tech as a service marketing.
Data buys and targeting
We’ll scan many data vendors to build a target audience for you.
Content personalization
Get rich personalization for just the few campaigns you run, no long-term investment.
Why choose Inverta for technology as a service?
Inverta pioneered this practice and knows how to help you turn this service into a sustainable source of revenue. Bring your tech stack, and we can layer-in additional data and targeting applications as a managed service. No new licenses. We’ve found this leads to:
- 65% higher odds of campaign success
- More credible ways to measure pipeline impact
- Less wasted budget
Resources to help you maximize results
Read the latest on marketing operations, digital marketing, and integrated campaigns.
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Frequently asked questions about technology as a service
Why are there so many marketing technology solutions?
Great question. Marketing technology takes up about 10% of marketing budgets these days and marketers spend more on software than IT because marketing teams tend to lack focus. Without a good way to measure pipeline impact, they just continue to add more tools.
What is technology as a service in marketing?
Tech as a service is an opportunity for B2B marketing teams to skip the painful work of onboarding new tools and building those step-by-step workflows. Instead, they can purchase the campaign and the outcomes from a tech as a service agency.
How are marketing tech services different from buying standalone software?
You will always purchase your core software, such as CRM, marketing automation, sales enablement, and ABM tool, because you need to own that data. But data, targeting, personalization, and multi-channel tools you can run on an as a service basis.
Can technology as a service integrate with my existing marketing stack?
Technology as a service can allow you to “surge” marketing capacity and targeting for a short burst. During that period, you can identify and reach new audiences to build your owned list, enrich your data, and then turn those software tools off.
What does tech as a service marketing entail?
Tech as a service marketing is when B2B marketing teams rent some software tools—such as AlignICP, Intelimize, and Demandbase. This allows them to run quick campaigns and test without signing up for multi-year software licenses. It’s a far more efficient marketing technology solution.