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The Revenue Marketer
Strategic planning
The Always-On Playbook for sustainable revenue
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November 1, 2024
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This always on campaign guide is 42 pages of rich material drawn from decades of building programs for hundreds of clients like Salesforce, Procore, Absolute. If it didn’t work, we wouldn’t be sharing it. (Or in business.)
Shhh. Don’t call it a nurture
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? Our clients find it drives 10-25% of their pipeline. (In one case, 75%.) We call these campaigns “always on.”
The benefits are enormous
Once that campaign is running, your team can plan even better one-off campaigns and take risks because their entire quarter isn’t riding it. They can step back and be strategic.
So don't wait! Download your copy today!
About the author
Prior to Inverta, Jessica spent seven years building the ABM practice at Demandbase, the category-leading ABM platform.
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Strategic planning
Nothing sets your team on the path to success like a plan—one that ties directly to business outcomes. Our executive planners can help align your entire organization around marketing’s purpose and contributions down to key actions that unleash everyone to do coordinated work.
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