Passive Pipeline? The Always-On Playbook explains
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Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.
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The Revenue Marketer
Passive Pipeline? The Always-On Playbook explains
Is your planning process effective? Or just a lot of busy-work?
If you relate to the latter, we feel you! No one learns "how to plan" in school. They learn it through osmosis by following other leaders throughout their career. That typically is in an amalgamation of styles that result in 90 page decks that no one looks at after Jan 1. Let's change that!
Have a peek
This always on campaign guide is 42 pages of rich material drawn from decades of building programs for hundreds of clients like Salesforce, Procore, Absolute. If it didn’t work, we wouldn’t be sharing it. (Or in business.)
Shhh. Don’t call it a nurture
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? Our clients find it drives 10-25% of their pipeline. (In one case, 75%.) We call these campaigns “always on.”
The benefits are enormous
Once that campaign is running, your team can plan even better one-off campaigns and take risks because their entire quarter isn’t riding it. They can step back and be strategic.
So don't wait! Download your copy today!
About the author
Service page feature
Demand gen
Have a peek
This always on campaign guide is 42 pages of rich material drawn from decades of building programs for hundreds of clients like Salesforce, Procore, Absolute. If it didn’t work, we wouldn’t be sharing it. (Or in business.)
Shhh. Don’t call it a nurture
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? Our clients find it drives 10-25% of their pipeline. (In one case, 75%.) We call these campaigns “always on.”
The benefits are enormous
Once that campaign is running, your team can plan even better one-off campaigns and take risks because their entire quarter isn’t riding it. They can step back and be strategic.
So don't wait! Download your copy today!
Resources
About the author
Service page feature
Demand gen
Passive Pipeline? The Always-On Playbook explains
Speakers
Other helpful resources
Have a peek
This always on campaign guide is 42 pages of rich material drawn from decades of building programs for hundreds of clients like Salesforce, Procore, Absolute. If it didn’t work, we wouldn’t be sharing it. (Or in business.)
Shhh. Don’t call it a nurture
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? Our clients find it drives 10-25% of their pipeline. (In one case, 75%.) We call these campaigns “always on.”
The benefits are enormous
Once that campaign is running, your team can plan even better one-off campaigns and take risks because their entire quarter isn’t riding it. They can step back and be strategic.
So don't wait! Download your copy today!
About the author
Service page feature
