The complete guide to buying groups
You know you need to switch. The question is, how? In our newest guide we share the 7 steps to buying group transformation. It includes measurement, roles, research, and strategies for bringing that "family" to consensus.
This guide brought to you by the teams at
Inside you'll find 7 practical steps
We share the new metrics you should measure and how each team's roles change. The new unit of work is buying groups. The new measurement is group consensus. The BDR's role becomes completing accounts, and the sales team's, ensuring you've won over most of the group.
Targeting individuals kills win rates
If you keep marketing to leads, you do so at your own peril. Buyers are all researching on their own and using LLMs. If you send them all individualized messaging, they’re 59% less likely to make a good decision.
Whereas group messaging boosts wins
To message a group, you have to make changes at all four levels: Platform, people, process, and strategy. It will require investment. But it is an investment that will increase deal sizes, win rates, and your relevance in the market.
This guide is based on real events and experiences
Inverta’s founders and the teams at Sendoso and Intentsify helped us shape this deck into an argument your sales team will find irresistible. Get a copy to build a case to convince your chief revenue officer.
