Nobody crosses the AI chasm without help

The good news: You aren’t behind. In a 3-month sprint, our 20-year tech transformation veterans can guide you to AI scale.

Transformation plans • AI-enabled campaigns • QA and launch

Book 30 min with Patrice

Patrice Greene

CEO, Inverta

“No one has an AI problem. We have other problems that we're trying to apply AI to." - Deb Wolf, CMO Lookout

We can sort that AI mess this quarter

Listen, it’s nobody’s fault. The issue is rarely talent or tech and almost always org design. Those principles are as old as time. Let us apply what we’ve gathered over 500 client projects over two decades to help your team move confidently to new AI-attributed pipeline and deals.

AI transformation

Turn haphazard tests into structured, organized rollouts based on real uses, not guesswork. Guaranteed to get your team excited about AI again.

3-6 months

Workflow and process design

90% of AI initiatives die at the integration layer—your team trains a Claude Project that can’t be integrated into Teams.

3-6 months

Campaign planning and execution

Let us set you up with your first AI program pilot—an isolated campaign you can run in parallel to gather data and test.

2-3 months

Build an AI creative studio

Generated ads, text, and video are harder than they look. Bring 20+ year creative veterans in to set up your code-assisted ad and email machine.

2-3 months

CMO-level guidance

AI is misunderstood. Bring a CMO-level Inverta expert in to build decks, pitch the board, and unlock more budget.

Ongoing

Get your team out of the AI marketing muck

B2B marketers often get stuck chasing “productivity” use cases. It causes everyone’s work to fragment into a multiverse of unlinked Gemini threads. And telling people to “go do AI” is only proven to stress people out. You need to apply AI to workflows—and that requires outside help.

Without a plan:

AI only speeds up the work fragmentation

Review requests spike and everyone gets buried

Some individuals benefit, but insights don’t compound at the team level

Old processes bottleneck new capabilities

No one can explain what improved because the system didn’t change

The limiting factor is no longer effort—it’s org

Does your team share clear decision rules, consistent inputs, and workflows that allow insight and intent to carry forward instead of resetting with every campaign? If you don’t write this wisdom into your org structure, AI will forever be a bolt-on.

Learn the transformation steps

AI doesn’t replace roles. It unbundles them

Tasks that once lived inside a role are redistributed across humans, copilots, agents, and systems. In this guide, we share how to help your team rethink its purpose.

Talk to this PDF

Learn our full strategy in this webinar

We kept seeing the same pattern: CMOs investing in AI tools without seeing much impact. We believe that 90% of the time, it’s due to a mismatch in org design.

Watch now (44 min)

Get help from the team that helps build marketing teams

You’ll work directly with people who’ve spent decades helping companies like Thomson Reuters, RealPage, Procore, Appfolio, Granicus and more do precisely this.