Gaea Connary is a senior revenue operations leader with over 20 years of experience spanning in-house, vendor, and consulting roles for B2B revenue ops organizations. She specializes in architecting the infrastructure that connects Marketing, Sales, and Customer Success to the same revenue numbers: CRM architecture, lead-to-revenue process design, data governance frameworks, and attribution models across Marketo, HubSpot, and Salesforce. For organizations ranging from early-stage startups to the Fortune 500, Gaea has solved the problem that leads her into every engagement: companies that can't see where their revenue actually comes from.

She lives in Austin, Texas, with her husband, teenage son, and four-legged officemate. When she’s not relentlessly chasing down data, she’s an avid quilter with a degree in fashion design and has recently taken up gardening, which instead rewards patience over precision.