Melissa Koonce is a senior B2B marketing and client services leader with 15+ years of experience helping technology organizations accelerate growth through customer-centric marketing and integrated go-to-market strategy. She has led marketing and business transformation initiatives for some of the world's most recognized technology brands, including AWS, Salesforce, NetApp, Hewlett Packard Enterprise, and DTN.

She specializes in customer marketing, advocacy, lifecycle strategy, demand generation, and executive stakeholder management, building the programs and partnerships that connect customer success to measurable outcomes like pipeline growth, retention, and brand credibility. As Head of Client Services, North America at April Six, she led a team of 16 and grew the agency's AWS partnership from $1.7 million to more than $7 million in annual revenue, scaling it to over 20 global campaigns.

Melissa believes the best customer marketing turns real relationships into measurable growth, pairing strategic insight with hands-on execution.

Outside of work, Melissa lives in the Bay Area with her husband and their two kids. When she's not working, you'll find her cheering from the sidelines at youth sports or out enjoying the outdoors with her family and their Golden Retriever puppy, Millie.