Who killed ABM?
Someone must have really wanted her gone. Get a total ABM refresher by reading our account-based murder mystery—9 emails—in your inbox.
Who do you suspect?
Let's be real: ABM swept marketing.
But not much changed
Account-based was everywhere. Now it's nowhere. Did it go underground? Did it die? Who's to blame? Over a nine-part series, Inverta and friends investigate and uncover a fact that will change everything you thought you knew, based on real ABM case studies. Plus, rules for deploying it effectively.
Know something? Report a tipIf ABM works so well, how could it go away?
Ends up, focusing more effort on fewer right-fit accounts did work. It led to higher conversions and higher ROI on marketing spend. So ABM's disappearance couldn't have been an accident.
The stories below are proof: This must have been foul play.
Solve your own ABM mystery in 9 chapters
You'll get an email a week for nine weeks. It's a great ABM refresh or intro.
A sneak peek
Trouble in Paradise
It's one big glittering ABM party—until we discover the body. Could this be an accident? Or was it foul play?
Murder on the ICP Express
We begin our investigation by questioning our first suspect, Vega List. Will her target account lists provide any answers?
The Hound of the Buyer's Journey
Our next suspect, Brian Journey, has been acting fishy. Is his existence a real clue or a red herring?
A Study in Strategy
Strata Ji claims to have been ABM's biggest support. Could their friendship have been harboring secret resentments?
Death of a Sales Funnel
Everyone wants to blame sales. But was Sal Parson just in the wrong place at the wrong time?
The Missing Link
We uncover a racket that goes deeper than we ever anticipated, leaving us with new questions. Trent Zishin knows more.
His Dark Technologies
With a veritable dragon's hoard of martech tools collecting dust, Ted Nology seems a likely suspect. But what motive?
Marketing Most Foul
After investigating everyone else, we're forced to turn the magnifying glass inwards. Does Mark Ketting have the answers we need?
In Cold Blood
So, who really killed ABM? All will be revealed in the series' thrilling conclusion.
