Build a Marketing team you and your CFO can agree on
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How are you going to stand out in 2026?
Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.
How are you accounting for this in your 2026 strategy?
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The Revenue Marketer
Build a Marketing team you and your CFO can agree on
Still chasing 10% efficiency gains?
2023-2025 were the years of experimentation with AI. 2026 is the year to make it transformative. If you're still trying to figure out the strategic advantage AI will bring to your team, we're here to help!
CMO's: Welcome to the "Era of Less".
Your marketing org chart is probably built on history, not strategy.
It was designed for a world that no longer exists—a world before generative AI, shrinking budgets, and relentless pressure to prove value.
Trying to "do more with less" by spreading your best people thinner isn't a strategy. It's a recipe for burnout, mediocre work, and ceding ground to your competitors. The problem isn't your team; it's the design.
While others are stuck in a cycle of "more," smart leaders are getting strategic. They are unbundling their marketing work, moving from monolithic departments to agile ecosystems. They know what to protect, where to partner, and what to automate.
This is the framework they're using.
What's inside the guide
This brief, actionable guide gives you the exact model we use with B2B leaders to build high-impact teams. You will get:
- The 2x2 "Unbundling" Framework - A simple grid to finally decide what work actually creates your advantage and what is just noise.
- A Clear Decision-Making Model - Learn how to separate irreplaceable, core strategy from scalable, operational execution.
- The 5 Questions That Reveal Everything - Ask these questions for any function to know instantly if it should be in-house, outsourced, or automated.
- The New Math for CMOs - Why headcount is a vanity metric and intelligent design is your greatest competitive advantage.
- Learn from Experience - Find out how one CMO took budget cuts and turned them into a better marketing function.
Stop defending a team built for yesterday. Download the guide and start designing the one that will win tomorrow.
Want more insights from CMOs in the trenches? Watch our webinar!
About the author
Service page feature
Strategic planning
CMO's: Welcome to the "Era of Less".
Your marketing org chart is probably built on history, not strategy.
It was designed for a world that no longer exists—a world before generative AI, shrinking budgets, and relentless pressure to prove value.
Trying to "do more with less" by spreading your best people thinner isn't a strategy. It's a recipe for burnout, mediocre work, and ceding ground to your competitors. The problem isn't your team; it's the design.
While others are stuck in a cycle of "more," smart leaders are getting strategic. They are unbundling their marketing work, moving from monolithic departments to agile ecosystems. They know what to protect, where to partner, and what to automate.
This is the framework they're using.
What's inside the guide
This brief, actionable guide gives you the exact model we use with B2B leaders to build high-impact teams. You will get:
- The 2x2 "Unbundling" Framework - A simple grid to finally decide what work actually creates your advantage and what is just noise.
- A Clear Decision-Making Model - Learn how to separate irreplaceable, core strategy from scalable, operational execution.
- The 5 Questions That Reveal Everything - Ask these questions for any function to know instantly if it should be in-house, outsourced, or automated.
- The New Math for CMOs - Why headcount is a vanity metric and intelligent design is your greatest competitive advantage.
- Learn from Experience - Find out how one CMO took budget cuts and turned them into a better marketing function.
Stop defending a team built for yesterday. Download the guide and start designing the one that will win tomorrow.
Want more insights from CMOs in the trenches? Watch our webinar!
Resources
About the author
Service page feature
Strategic planning
Build a Marketing team you and your CFO can agree on
Speakers
Other helpful resources
CMO's: Welcome to the "Era of Less".
Your marketing org chart is probably built on history, not strategy.
It was designed for a world that no longer exists—a world before generative AI, shrinking budgets, and relentless pressure to prove value.
Trying to "do more with less" by spreading your best people thinner isn't a strategy. It's a recipe for burnout, mediocre work, and ceding ground to your competitors. The problem isn't your team; it's the design.
While others are stuck in a cycle of "more," smart leaders are getting strategic. They are unbundling their marketing work, moving from monolithic departments to agile ecosystems. They know what to protect, where to partner, and what to automate.
This is the framework they're using.
What's inside the guide
This brief, actionable guide gives you the exact model we use with B2B leaders to build high-impact teams. You will get:
- The 2x2 "Unbundling" Framework - A simple grid to finally decide what work actually creates your advantage and what is just noise.
- A Clear Decision-Making Model - Learn how to separate irreplaceable, core strategy from scalable, operational execution.
- The 5 Questions That Reveal Everything - Ask these questions for any function to know instantly if it should be in-house, outsourced, or automated.
- The New Math for CMOs - Why headcount is a vanity metric and intelligent design is your greatest competitive advantage.
- Learn from Experience - Find out how one CMO took budget cuts and turned them into a better marketing function.
Stop defending a team built for yesterday. Download the guide and start designing the one that will win tomorrow.
Want more insights from CMOs in the trenches? Watch our webinar!
About the author
Service page feature
