The mandate from your board is no longer a suggestion: use AI to cut costs.s

But a simple headcount reduction is a fast path to failure. You'll cut the wrong people, burn out the good ones, and miss your number. The marketing organization that got you here is now a liability.

You need a new model.

This isn't another webinar about the potential of AI. This is a frank conversation with G2's CMO and top GTM advisors about organizational design, budget allocation, and survival.

We will provide a framework to:

• Make hard choices: Use the "Core vs. Context" model to decide what to keep in-house, what to outsource, and what to give to AI.
• Redesign your team: Learn how to build "outcome-based pods" that replace your old, siloed org chart.
• Hire new talent: Identify the new skills you need, like "go-to-market engineers" who know how to talk to machines
• Own the board-level narrative: Move the conversation from "productivity" (cost) to "outcomes" (revenue driver) and get your board bought in.

Our Panelists:

• Sydney Sloan, CMO, G2
• Craig Rosenberg, Chief Platform Officer, Scale Venture Partners
• Kathy Macchi, EVP of Innovation & Co-founder, Inverta
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Register above to secure your spot. We know, 12:30pm is an odd time for a webinar. But when you have speakers that are this smart, they are in high demand and we have to work around their schedules. If you can't make the time, not to worry, we will send out the recording to all who register.