The Marketing Org that Wins in 2026 Looks Nothing Like Yours
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How are you going to stand out in 2026?
Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.
How are you accounting for this in your 2026 strategy?
You need to stand out. To make sure your buyers notice you. Let us help you build that into your strategy for next year -->
The Revenue Marketer
The Marketing Org that Wins in 2026 Looks Nothing Like Yours
Are playing the long game or still under pressure to "generate leads"?
If you relate to the latter, we feel you! Old habits die hard and form fills are still a key metric at a lot of companies. But with the advancements in technology and AI, listening to and building a relationship with your buying groups through marketing is well within reach. Need help making the shift? We're here to help.
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About the author
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Strategic planning
The Marketing Org that Wins in 2026 Looks Nothing Like Yours
The playbook marketing leaders have been using is obsolete.
The mandate from your board and CFO is clear: use AI to cut costs, not just create content. But a simple headcount reduction isn't the answer. The marketing organization that got you here won't get you there. You need a new model. But what does that new organization actually look like?
This isn't another webinar about the potential of AI. This is a frank conversation about organizational design, resource allocation, and how to thrive with this new model. We'll discuss the hard choices and tactical shifts you need to make now to build the marketing team of 2026.
In this webinar, we will discuss:
- How to move your AI strategy from simple efficiency hacks to automated systems that drive real results that impact revenue
- How CMOs are approaching how AI impacts job functions and responsibilities
- A practical framework for deciding what to keep in-house, what to outsource, and what to hand over to AI.
- Identifying the talent you need, from "go-to-market engineers" to people who know how to "talk to the machines."
This is a strategic discussion for CMOs about organizational design, budget allocation, and how to thrive, not just survive, in 2026.
Our Panelists:
- Sydney Sloan, CMO, G2
- Craig Rosenberg, GTM Advisor, Scale Venture Partners
- Kathy Macchi, EVP of Innovation & Co-founder, Inverta
Register above to secure your spot.
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