The complete guide to buying groups
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How are you going to stand out in 2026?
Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.
How are you accounting for this in your 2026 strategy?
You need to stand out. To make sure your buyers notice you. Let us help you build that into your strategy for next year -->
The Revenue Marketer
The complete guide to buying groups
Still chasing 10% efficiency gains?
2023-2025 were the years of experimentation with AI. 2026 is the year to make it transformative. If you're still trying to figure out the strategic advantage AI will bring to your team, we're here to help!
Buyers buy in groups. But most marketers are still stuck in lead land
You know you need to switch. The question is, how? In our newest guide in partnership with Intentisfy and Sendoso, we share the seven steps to buying group transformation. It includes what to measure, how each team's roles change, and what it means to write "consensus" content that brings this squabbling family to agree.
Ignore groups at your own peril
Ninety-one percent of the time, the winning vendor was already on the buying group's "day one" shortlist. To get on that list, you must switch your team's mindset from converting MQLs to completing accounts. From trusting champions to winning over hidden influencers.
About the author
Service page feature
Demand gen
Buyers buy in groups. But most marketers are still stuck in lead land
You know you need to switch. The question is, how? In our newest guide in partnership with Intentisfy and Sendoso, we share the seven steps to buying group transformation. It includes what to measure, how each team's roles change, and what it means to write "consensus" content that brings this squabbling family to agree.
Ignore groups at your own peril
Ninety-one percent of the time, the winning vendor was already on the buying group's "day one" shortlist. To get on that list, you must switch your team's mindset from converting MQLs to completing accounts. From trusting champions to winning over hidden influencers.
Resources
About the author
Service page feature
Demand gen
The complete guide to buying groups
Speakers
Other helpful resources
Buyers buy in groups. But most marketers are still stuck in lead land
You know you need to switch. The question is, how? In our newest guide in partnership with Intentisfy and Sendoso, we share the seven steps to buying group transformation. It includes what to measure, how each team's roles change, and what it means to write "consensus" content that brings this squabbling family to agree.
Ignore groups at your own peril
Ninety-one percent of the time, the winning vendor was already on the buying group's "day one" shortlist. To get on that list, you must switch your team's mindset from converting MQLs to completing accounts. From trusting champions to winning over hidden influencers.
About the author
Service page feature