Buying groups are key to your success in 2026
In partnership with:
Featuring
Featuring
How are you going to stand out in 2026?
Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.
How are you accounting for this in your 2026 strategy?
You need to stand out. To make sure your buyers notice you. Let us help you build that into your strategy for next year -->
The Revenue Marketer
Buying groups are key to your success in 2026
Still chasing 10% efficiency gains?
2023-2025 were the years of experimentation with AI. 2026 is the year to make it transformative. If you're still trying to figure out the strategic advantage AI will bring to your team, we're here to help!
Stop marketing to leads. Start engaging groups.
B2B buying has changed. Decisions happen in committees, yet most marketing still targets individuals. The research is clear: when you message individuals separately, you actually undermine the group’s ability to agree, dropping your likelihood of a sale by 59%.
It's time to retool.
To win today, you must transition your strategy, people, processes, and platforms to support buying groups.
In this two-part series from Inverta, Sendoso and Intentsify, we break down exactly how to make that shift—from securing executive buy-in to executing the operational pivot.
- Part 1: The Case. We present an airtight, CRO-ready argument for the resources you need. You will leave with a deck template to help you sell the change internally. February 25th, 10am PT.
- Part 2: The Transition. We detail the tactical steps to re-tool your systems, market to buying groups, and enable your sales team. March 25th, 10am PT.
You will leave with our 7-step framework based on real client projects that increased deal sizes and win rates.
Register for one or the series-->
About the author
Service page feature
Demand gen
Stop marketing to leads. Start engaging groups.
B2B buying has changed. Decisions happen in committees, yet most marketing still targets individuals. The research is clear: when you message individuals separately, you actually undermine the group’s ability to agree, dropping your likelihood of a sale by 59%.
It's time to retool.
To win today, you must transition your strategy, people, processes, and platforms to support buying groups.
In this two-part series from Inverta, Sendoso and Intentsify, we break down exactly how to make that shift—from securing executive buy-in to executing the operational pivot.
- Part 1: The Case. We present an airtight, CRO-ready argument for the resources you need. You will leave with a deck template to help you sell the change internally. February 25th, 10am PT.
- Part 2: The Transition. We detail the tactical steps to re-tool your systems, market to buying groups, and enable your sales team. March 25th, 10am PT.
You will leave with our 7-step framework based on real client projects that increased deal sizes and win rates.
Register for one or the series-->
Resources
About the author
Service page feature
Demand gen
Buying groups are key to your success in 2026
Speakers
Other helpful resources
Stop marketing to leads. Start engaging groups.
B2B buying has changed. Decisions happen in committees, yet most marketing still targets individuals. The research is clear: when you message individuals separately, you actually undermine the group’s ability to agree, dropping your likelihood of a sale by 59%.
It's time to retool.
To win today, you must transition your strategy, people, processes, and platforms to support buying groups.
In this two-part series from Inverta, Sendoso and Intentsify, we break down exactly how to make that shift—from securing executive buy-in to executing the operational pivot.
- Part 1: The Case. We present an airtight, CRO-ready argument for the resources you need. You will leave with a deck template to help you sell the change internally. February 25th, 10am PT.
- Part 2: The Transition. We detail the tactical steps to re-tool your systems, market to buying groups, and enable your sales team. March 25th, 10am PT.
You will leave with our 7-step framework based on real client projects that increased deal sizes and win rates.
Register for one or the series-->
About the author
Service page feature