AI Transformation in B2B Marketing for 2025 (S2 ep7)
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How are you going to stand out in 2026?
Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.
How are you accounting for this in your 2026 strategy?
You need to stand out. To make sure your buyers notice you. Let us help you build that into your strategy for next year -->
The Revenue Marketer
AI Transformation in B2B Marketing for 2025 (S2 ep7)
Are you playing the long game or still under pressure to "generate leads"?
If you relate to the latter, we feel you! Old habits die hard and form fills are still a key metric at a lot of companies. But with the advancements in technology and AI, listening to and building a relationship with your buying groups through marketing is well within reach. Need help making the shift? We're here to help.
In this episode of The RevRoom, host Rachel Bryant welcomes back Brian Schmid, Inverta's AI Practice Lead, to discuss how AI is transforming B2B marketing in 2025. Building on their October 2024 conversation, they'll explore how AI tools have evolved, share practical implementation strategies from Inverta's own experience, and provide actionable guidance for marketing leaders. The discussion will focus on aligning AI with business objectives, driving team adoption, measuring impact, and navigating the evolving technological landscape—all with real-world examples from Inverta's client work and internal initiatives.
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The RevRoom podcast
In this episode of The RevRoom, host Rachel Bryant welcomes back Brian Schmid, Inverta's AI Practice Lead, to discuss how AI is transforming B2B marketing in 2025. Building on their October 2024 conversation, they'll explore how AI tools have evolved, share practical implementation strategies from Inverta's own experience, and provide actionable guidance for marketing leaders. The discussion will focus on aligning AI with business objectives, driving team adoption, measuring impact, and navigating the evolving technological landscape—all with real-world examples from Inverta's client work and internal initiatives.
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The RevRoom podcast
AI Transformation in B2B Marketing for 2025 (S2 ep7)
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In this episode of The RevRoom, host Rachel Bryant welcomes back Brian Schmid, Inverta's AI Practice Lead, to discuss how AI is transforming B2B marketing in 2025. Building on their October 2024 conversation, they'll explore how AI tools have evolved, share practical implementation strategies from Inverta's own experience, and provide actionable guidance for marketing leaders. The discussion will focus on aligning AI with business objectives, driving team adoption, measuring impact, and navigating the evolving technological landscape—all with real-world examples from Inverta's client work and internal initiatives.
About the author
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