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The Revenue Marketer
The RevRoom podcast
AI Transformation in B2B Marketing for 2025 (S2 ep7)
In this episode of The RevRoom, host Rachel Bryant welcomes back Brian Schmid, Inverta's AI Practice Lead, to discuss how AI is transforming B2B marketing in 2025. Building on their October 2024 conversation, they'll explore how AI tools have evolved, share practical implementation strategies from Inverta's own experience, and provide actionable guidance for marketing leaders. The discussion will focus on aligning AI with business objectives, driving team adoption, measuring impact, and navigating the evolving technological landscape—all with real-world examples from Inverta's client work and internal initiatives.
About the author
Rachel has been developing marketing strategies that increase market awareness and grow revenue for over 20 years in the whole spectrum of audience types and sizes.
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The RevRoom podcast
In the RevRoom, your host invites you into the private conversations that lead to major marketing launches.
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