Rachel has been developing marketing strategies that increase market awareness and grow revenue for over 20 years in the whole spectrum of audience types and sizes. As a skilled player/coach, "Coach Rachel" has built teams from scratch, led turnarounds, and pushed companies into revenue hypergrowth. She loves helping companies of all sizes maximize their growth through well-planned marketing strategies. Rachel lives with her husband and two kids in the Kalamazoo, Michigan area (yes, Kalamazoo is real!). As a former college athlete and lover of sports, you can find Rachel and her family are outside and busy. Also, coffee is her lifeblood.