This episode of The RevRoom will explore how B2B companies can successfully implement influencer marketing strategies, featuring insights from Madhav Bhandari of Storylane. The conversation will trace Storylane's journey from complete beginners to running a successful B2B influencer program generating 700K monthly impressions. We'll unpack the challenges of building an influencer program without an established playbook, reveal their two-tiered approach to influencer types, and discuss how they measure success and integrate this channel with their broader marketing strategy.