Stuck in the messy middle of AI?
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The Revenue Marketer
Stuck in the messy middle of AI?
Still chasing 10% efficiency gains?
2023-2025 were the years of experimentation with AI. 2026 is the year to make it transformative. If you're still trying to figure out the strategic advantage AI will bring to your team, we're here to help!
Everybody's using AI. Almost nobody has redesigned how their marketing organization works because of it.
That gap between adoption and actual operating change is where most teams are stuck. And if you spend any time on LinkedIn, you know there's no shortage of people who'll tell you they've cracked it. Most of them haven't.
So we got two senior marketing leaders from Gigamon and Qlik together and asked them to be honest about where they are. What's actually working? Where did they try something and pull back? How are they making decisions about what belongs to AI and what stays human? What does governance look like when it lands in the middle of a team that's already moving?
These are the conversations happening inside marketing organizations right now. We thought you should hear them.
[Join the Conversation]
Wednesday, April 22, 2025 10am PT | 1pm ET 45 minutes
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Artificial intelligence
Everybody's using AI. Almost nobody has redesigned how their marketing organization works because of it.
That gap between adoption and actual operating change is where most teams are stuck. And if you spend any time on LinkedIn, you know there's no shortage of people who'll tell you they've cracked it. Most of them haven't.
So we got two senior marketing leaders from Gigamon and Qlik together and asked them to be honest about where they are. What's actually working? Where did they try something and pull back? How are they making decisions about what belongs to AI and what stays human? What does governance look like when it lands in the middle of a team that's already moving?
These are the conversations happening inside marketing organizations right now. We thought you should hear them.
[Join the Conversation]
Wednesday, April 22, 2025 10am PT | 1pm ET 45 minutes
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Stuck in the messy middle of AI?
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Everybody's using AI. Almost nobody has redesigned how their marketing organization works because of it.
That gap between adoption and actual operating change is where most teams are stuck. And if you spend any time on LinkedIn, you know there's no shortage of people who'll tell you they've cracked it. Most of them haven't.
So we got two senior marketing leaders from Gigamon and Qlik together and asked them to be honest about where they are. What's actually working? Where did they try something and pull back? How are they making decisions about what belongs to AI and what stays human? What does governance look like when it lands in the middle of a team that's already moving?
These are the conversations happening inside marketing organizations right now. We thought you should hear them.
[Join the Conversation]
Wednesday, April 22, 2025 10am PT | 1pm ET 45 minutes
About the author
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