In today’s landscape, marketing has changed and success requires a fresh approach. It needs to establish the relationship and trust with your buyer. But for most marketing teams, this is going to require an evolution!

Join us, this July, for a transformative 4-part webinar series featuring experts from Inverta, Demandbase, Sendoso, and other industry experts as we explore the what, why, and most importantly HOW to evolve your marketing practices.

Learn to stay ahead of the competition, authentically connect with your buyers, and ensure your company makes the shortlist in every prospect’s buying decision.

REGISTER TODAY!

Can't make all four session live, not to worry! We'll send you all the recordings so you can review and share with your teammates! 

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Session 1 (7/7): It All Starts with a List and a Strategy

In today’s competitive landscape, a well-defined ICP is more than a lead generation tool—it’s the cornerstone of an effective GTM strategy. This webinar goes beyond the basics of targeting to focus on a deeper, more strategic approach to ICP development—one that prioritizes NRR over just landing new logos

Session 2 (7/14): Leveraging AI + Human Touches to Reach Your Buyer

In an era where efficiency is paramount and inboxes are overflowing, marketers and sellers face a critical challenge: how to scale outreach without losing the human connection that drives real engagement. This webinar explores how to strike the right balance between AI-powered automation and authentic, human-driven interactions to reach today’s discerning buyers.Join us to uncover practical strategies for combining the speed and scale of AI with the empathy and nuance only humans can provide.

Session 3 (7/21): Metrics That Drive Performance, Not Just Prove Value

Marketing leaders today are under increasing pressure to justify every dollar spent—yet the traditional metrics used to “prove value,” like MQLs, often fall short of reflecting real business impact. It’s time to shift the conversation from vanity metrics to performance-driving indicators that align with revenue goals and business outcomes.

Session 4 (7/28): MOPs as Your Strategic Weapon

MOPs is often seen as the team that “makes things work”—executing campaigns, managing platforms, and maintaining data hygiene. But in reality, MOPs holds the key to something far more powerful: strategic influence across the entire marketing engine.In this webinar, we’ll reframe the role of MOPs from tactical executors to strategic enablers. Discover how your operations team can—and should—be embedded in the earliest stages of campaign planning, helping to shape smarter segmentation, cleaner attribution, scalable processes, and more insightful reporting.

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