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The Revenue Marketer

Strategic planning

The funnel is broken

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June 20, 2025

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 This graphic advertises a webinar titled "The Funnel is BROKEN," hosted by Intentsify and Inverta to help rebuild B2B marketing foundations.

The traditional marketing funnel is broken.

Your buyers aren't following a neat, linear path from awareness to purchase. They're forming complex buying committees, leaving intent signals across multiple touchpoints, and making decisions in ways your current funnel simply can't capture.

The Funnel is Broken: Rebuild your B2B Marketing Foundation in 90 Minutes isn't another theoretical webinar you'll forget by next week. It's 90 minutes of practical insights from marketing leaders at NVIDIA, Sysdig, Fenwick, Intentsify, and Inverta — delivered in six bite-sized 15-minute sessions designed for your busy schedule.

You'll walk away knowing how to:

* Use propensity modeling to predict buyer behavior

* Market to entire buying committees, not individual leads

* Rebuild your campaigns with buying group data

* Create content that actually drives demand

* Align brand and demand for maximum pipeline impact

* Avoid the common pitfalls that derail marketing transformations

Ready to bury the funnel once and for all? REGISTER TODAY

About the author
Jessica has a passion for all things ABM and Partnerships! As our current head of marketing, she's also tackling AI, SEO/GEO, demand gen and events.
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Strategic planning

Nothing sets your team on the path to success like a plan—one that ties directly to business outcomes. Our executive planners can help align your entire organization around marketing’s purpose and contributions down to key actions that unleash everyone to do coordinated work.
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Webinar

The funnel is broken

No items found.

Speakers

Other Helpful Resources

No items found.
Article

The funnel is broken

Return to resources
June 20, 2025

[WEBINAR] Rebuild your B2B Marketing Foundation in 90 Minutes

 This graphic advertises a webinar titled "The Funnel is BROKEN," hosted by Intentsify and Inverta to help rebuild B2B marketing foundations.

The traditional marketing funnel is broken.

Your buyers aren't following a neat, linear path from awareness to purchase. They're forming complex buying committees, leaving intent signals across multiple touchpoints, and making decisions in ways your current funnel simply can't capture.

The Funnel is Broken: Rebuild your B2B Marketing Foundation in 90 Minutes isn't another theoretical webinar you'll forget by next week. It's 90 minutes of practical insights from marketing leaders at NVIDIA, Sysdig, Fenwick, Intentsify, and Inverta — delivered in six bite-sized 15-minute sessions designed for your busy schedule.

You'll walk away knowing how to:

* Use propensity modeling to predict buyer behavior

* Market to entire buying committees, not individual leads

* Rebuild your campaigns with buying group data

* Create content that actually drives demand

* Align brand and demand for maximum pipeline impact

* Avoid the common pitfalls that derail marketing transformations

Ready to bury the funnel once and for all? REGISTER TODAY

Strategic planning
Account-based marketing
Demand gen
Content
Digital