As marketers, we’ve been dropped into the middle of a rapidly changing landscape over which we assert very little control. We have to change our survival strategy to keep up. Our goal in this playbook is to demystify the most important changes to the marketing landscape and give you a clear direction to succeed in 2025 and beyond. We’ll cover the biggest threats facing marketing and break down the key strategies that marketers need to not only survive, but thrive in this new landscape. And we do it all with an adorable squirrel analogy!
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The Revenue Marketing Playbook

• Introduction: The Evolution of Marketing
• Chapter 1: Rethinking ICP
• Chapter 2:  Planning for Revenue Success

Chapters 3, 4 and 5 will arrive over the next 6 weeks! Be sure to check back for additional chapters, and more resources we'll add to the chapters to help you operationalize your evolution! 

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Are you tired of sorting through endless AI hype while your marketing budget hangs in the balance? So are we. That's why we're rolling up our sleeves and doing something about it.
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Everyone's talking about AI in marketing. Very few are actually showing their work. We're doing both.
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At Inverta, we're not just playing with ChatGPT and calling it innovation. We're embedding AI into our core operations with a single goal: delivering measurable results that matter. In Q1, we drop the curtain on how we decided WHERE to focus our AI efforts. No theoretical musings. Just our actual process for figuring out which AI initiatives would drive real business outcomes.

• BLOG: How we're betting on AI (and why you should pay attention)
• BLOG: Building an AI-aware culture: how to leverage your team for ideas and enthusiasm

And this is just the beginning.

We're documenting our entire AI journey over the next year - sharing what works, what fails spectacularly, and the metrics that prove it either way.

The old way of doing marketing is “growth at all costs” and look at where that got us. The new, 2025 way, is focusing on sustainable growth. The way you get there is through customer retention. You can’t grow if you don’t retain your existing customer base. But how do you find the right buyers who will be easy to retain?

The key is in your ideal customer profile (ICP). Chapter 1 of our Revenue Marketing Playbook dives deep into the "what" and the "why" behind the ICP, and we've brought you podcast episodes, blogs and webinars, to help you figure out the "how".

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Revenue Marketing Playbook Chapter 1: Rethinking ICP‍

• Webinar: Turn your ICP into a Growth Engine
• Blog: The Four Levels of ICP Maturity
• Blog: Using your ICP as a Growth Driver: Looking Beyond Bookings and Pipeline
• RevRoom Podcast: Creating your ICP w/Rich Copenhagen from Sysdig

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