In this episode of The RevRoom, we sit down with Julie Wiethop from Ocrolus to explore how direct mail is making a powerful comeback in B2B marketing—not as a nostalgic throwback, but as a strategic revenue driver. Julie shares how her team achieves impressive ROI from direct mail campaigns with a modest annual budget, proving that you don't need massive resources to see meaningful results. We dive into their "Fintech Bros" campaign strategy, the art of persona-specific curation, and how to integrate direct mail with digital channels for maximum impact. This conversation challenges the "we can't afford it" mindset and reveals why smart marketers are using physical touchpoints to cut through digital noise and accelerate deal cycles. Whether you're looking to stand out in a crowded market or justify marketing spend with concrete results, this episode delivers actionable strategies for making direct mail a cornerstone of your revenue-focused marketing playbook.