Why you can't afford NOT to do direct mail (S2 ep 13)
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Why you can't afford NOT to do direct mail (S2 ep 13)
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In this episode of The RevRoom, we sit down with Julie Wiethop from Ocrolus to explore how direct mail in B2B is making a powerful comeback—not as a nostalgic throwback, but as a strategic revenue driver. Julie shares how her team achieves impressive ROI from direct mail campaigns with a modest annual budget, proving that you don't need massive resources to see meaningful results.
We dive into their “Fintech Bros” campaign strategy, the art of persona-specific curation, and how to integrate direct mail with digital channels for maximum impact. This conversation challenges the “we can’t afford it” mindset and reveals why smart marketers are using physical touchpoints to cut through digital noise and accelerate deal cycles.
If your team is still questioning the importance of direct mail, this episode will change your mind. You’ll see how a well-crafted physical touchpoint—when paired with digital precision—can move prospects faster through the funnel, deepen engagement, and deliver measurable ROI.
Whether you're looking to stand out in a crowded market or justify marketing spend with concrete results, this episode delivers actionable strategies for making direct mail a cornerstone of your revenue-focused marketing playbook.
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The RevRoom podcast
In this episode of The RevRoom, we sit down with Julie Wiethop from Ocrolus to explore how direct mail in B2B is making a powerful comeback—not as a nostalgic throwback, but as a strategic revenue driver. Julie shares how her team achieves impressive ROI from direct mail campaigns with a modest annual budget, proving that you don't need massive resources to see meaningful results.
We dive into their “Fintech Bros” campaign strategy, the art of persona-specific curation, and how to integrate direct mail with digital channels for maximum impact. This conversation challenges the “we can’t afford it” mindset and reveals why smart marketers are using physical touchpoints to cut through digital noise and accelerate deal cycles.
If your team is still questioning the importance of direct mail, this episode will change your mind. You’ll see how a well-crafted physical touchpoint—when paired with digital precision—can move prospects faster through the funnel, deepen engagement, and deliver measurable ROI.
Whether you're looking to stand out in a crowded market or justify marketing spend with concrete results, this episode delivers actionable strategies for making direct mail a cornerstone of your revenue-focused marketing playbook.
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The RevRoom podcast
Why you can't afford NOT to do direct mail (S2 ep 13)
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In this episode of The RevRoom, we sit down with Julie Wiethop from Ocrolus to explore how direct mail in B2B is making a powerful comeback—not as a nostalgic throwback, but as a strategic revenue driver. Julie shares how her team achieves impressive ROI from direct mail campaigns with a modest annual budget, proving that you don't need massive resources to see meaningful results.
We dive into their “Fintech Bros” campaign strategy, the art of persona-specific curation, and how to integrate direct mail with digital channels for maximum impact. This conversation challenges the “we can’t afford it” mindset and reveals why smart marketers are using physical touchpoints to cut through digital noise and accelerate deal cycles.
If your team is still questioning the importance of direct mail, this episode will change your mind. You’ll see how a well-crafted physical touchpoint—when paired with digital precision—can move prospects faster through the funnel, deepen engagement, and deliver measurable ROI.
Whether you're looking to stand out in a crowded market or justify marketing spend with concrete results, this episode delivers actionable strategies for making direct mail a cornerstone of your revenue-focused marketing playbook.
About the author
Service page feature