SEO and AEO audit
Just 5% of websites are optimized for AI search. AI search also overlaps with old-fashioned SEO. And both keep changing on a weekly basis. Enlist our team of search news-obsessed search experts to get your properties set up to be discovered by AI and adapt to an imminent zero-click future. - AI-powered audit - Integrated strategy - Distributed reputation help - Implementation - Ongoing measurement
The best AI strategy is to curate your ‘distributed reputation’
LLMs search for consensus online and if they find three people saying basically the same thing about your company, that’s the result it’ll return. You can control this more easily than you think, for better or worse, with review sites. Encourage customers to write true reviews based on themes on sites like G2, TrustRadius, Gartner Peer Reviews, and elsewhere. The more consensus, the greater the fidelity with which the LLM picks up your stories. Then, move on to being present in Reddit or industry forums. This isn’t marketing work: You need to enlist your company’s foremost experts to build reputations there for being genuinely useful. Now, what should you ask everyone to write? That requires strategy.
Just like SEO, AEO requires a great deal of technical pre-work. You have to figure out what the LLMs know and, what you’re showing up for, and what you want to be ranking for. It helps to have an expert who’s experimented extensively, who can tell you where to focus.
