Build your marketing “A” team: ABM, planning, AI

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The Revenue Marketer

Build your marketing “A” team: ABM, planning, AI
Is your planning process effective? Or just a lot of busy-work?
If you relate to the latter, we feel you! No one learns "how to plan" in school. They learn it through osmosis by following other leaders throughout their career. That typically is in an amalgamation of styles that result in 90 page decks that no one looks at after Jan 1. Let's change that!
Look, we get it. Your plate isn't just full—it's overflowing. The last thing you need is another think piece about marketing transformation. That's why we've created practical resources that help you get things done, focusing on four areas where we're seeing the biggest impact (and the most confusion):
- Account-Based Marketing: No, ABM isn't dead. But yes, it needed a wake-up call. Get workbooks and templates that show you how to do ABM right this time.
- Annual Planning: Get your entire strategy on one page that people will actually read and align around. Yes, really. We've got the template to prove it.
- Always-On Campaigns: Build a signal-based always-on strategy that will keep your company front and center with (and relevant to) your prospects and customers.
- Artificial Intelligence: Skip the "AI will save us all" hype. Get practical guides for making AI useful in your marketing (hint: it's already at work in your org...harness it!).
These resources have been authored by practitioners, for practitioners...no pie in the sky thought leadership here! So block out some time in your day to dig in below and up your game in 2025!
About the author
Service page feature
Demand gen
Look, we get it. Your plate isn't just full—it's overflowing. The last thing you need is another think piece about marketing transformation. That's why we've created practical resources that help you get things done, focusing on four areas where we're seeing the biggest impact (and the most confusion):
- Account-Based Marketing: No, ABM isn't dead. But yes, it needed a wake-up call. Get workbooks and templates that show you how to do ABM right this time.
- Annual Planning: Get your entire strategy on one page that people will actually read and align around. Yes, really. We've got the template to prove it.
- Always-On Campaigns: Build a signal-based always-on strategy that will keep your company front and center with (and relevant to) your prospects and customers.
- Artificial Intelligence: Skip the "AI will save us all" hype. Get practical guides for making AI useful in your marketing (hint: it's already at work in your org...harness it!).
These resources have been authored by practitioners, for practitioners...no pie in the sky thought leadership here! So block out some time in your day to dig in below and up your game in 2025!
Resources
Account-Based Marketing
- Who Killed ABM? A B2B Marketing Murder Mystery - Find out why ABM didn't live up to it's hype, but why we think it is still a relevant strategy! Included are resources to help you correct where a lot of marketers got it wrong the first time around.
- The RevRoom Podcast - Episode 1: Creating your ICP with Rick Copenhagen of Sysdig
- The RevRoom Podcast - Episode 2: Transforming Sales for ABM with Jay Tuel of Demandbase
- Case Study- The Power of Precision - Building Effective ABM Campaigns
- Article - The ABM Readiness Scorecard | Master the Fundamentals First
- Article - ABM and Sales: Building Bridges to Big Wins
- Article - Got Accounts? Building an ICP for Better Alignment and Growth
- ABM's Second Act - ABM is back from the dead - a new era for ABM - we couldn't leave you hanging with "Who Killed ABM" campaign, so we're coming to you with new concepts to improve your ABM game as we head into 2025.
Annual Planning
- Workbook & Template: Get your entire annual plan onto one page
- 3-part Workshop Series: Unlock the Secrets of Annual Planning
- The RevRoom Podcast - Episode 5: Data-Driven Annual Planning with Tiffany Pillifant from Insperity
- The RevRoom Podcast - Episode 6: Rethinking B2B Marketing: Why Your Lead Gen Strategy Isn't Working with Kerry Cunningham from 6sense
- The RevRoom Podcast - Episode 7: Rethinking B2B Marketing: What to do different in 2025 with Kerry Cunningham from 6sense
- Article: It’s revenue-reckless not to create an annual marketing plan
- Article: Fill in this annual marketing plan template, unlock results
- Article: 5 messy roadblocks between you and your annual plan
- Article: The Power of Clarity: Building your 2025 success on two simple pages
- Article: Why Thought Leadership deserves a place in your Annual Plan
Always On Campaign Strategy
- Workbook: Create an Always On strategy to create pipeline in your sleep
- Webinar: Rethinking Nurture: How to Create an Always-On Strategy That Drives Pipeline with Intentsify
- The RevRoom Podcast - Episode 8: Drip no more: Nurture redefined with Hannah Swanson from Intentsify
- Article: Nobody Nurtures a Friend. Try Always On conversations instead
- Article: Nurtures don't nudge - change my mind or accept I've changed yours
- Article: Your nurture is multi-channel, but is it multi-team?
Artificial Intelligence
- The RevRoom Podcast - Episode 3: The 2024 Quick Start Guide to AI for Marketing Leader with Kathy Macchi
- Article & Podcast: Navigating Marketing’s AI Revolution: 6 Trends and First Steps
- Article: Why AI Will Impact Marketing More Than the Internet Did
- Article: Your First Steps Towards AI-Powered Marketing
- Article: Creating Your AI Task Force: Building a Team That's Ready for the Future
- Article: Charting Your Course: AI Roadmapping for Marketers
- Article: Overcoming challenges in AI Adoption
- Article: Envisioning Tomorrow: The AI-Driven Marketing Landscape
- How To: From Blah to Yah: How Claude and I created B2B marketing copy in 3 easy steps
About the author
Service page feature
Demand gen
Build your marketing “A” team: ABM, planning, AI

Real solutions for busy marketers. Skip the hype, get results.
Account-Based Marketing
- Who Killed ABM? A B2B Marketing Murder Mystery - Find out why ABM didn't live up to it's hype, but why we think it is still a relevant strategy! Included are resources to help you correct where a lot of marketers got it wrong the first time around.
- The RevRoom Podcast - Episode 1: Creating your ICP with Rick Copenhagen of Sysdig
- The RevRoom Podcast - Episode 2: Transforming Sales for ABM with Jay Tuel of Demandbase
- Case Study- The Power of Precision - Building Effective ABM Campaigns
- Article - The ABM Readiness Scorecard | Master the Fundamentals First
- Article - ABM and Sales: Building Bridges to Big Wins
- Article - Got Accounts? Building an ICP for Better Alignment and Growth
- ABM's Second Act - ABM is back from the dead - a new era for ABM - we couldn't leave you hanging with "Who Killed ABM" campaign, so we're coming to you with new concepts to improve your ABM game as we head into 2025.
Annual Planning
- Workbook & Template: Get your entire annual plan onto one page
- 3-part Workshop Series: Unlock the Secrets of Annual Planning
- The RevRoom Podcast - Episode 5: Data-Driven Annual Planning with Tiffany Pillifant from Insperity
- The RevRoom Podcast - Episode 6: Rethinking B2B Marketing: Why Your Lead Gen Strategy Isn't Working with Kerry Cunningham from 6sense
- The RevRoom Podcast - Episode 7: Rethinking B2B Marketing: What to do different in 2025 with Kerry Cunningham from 6sense
- Article: It’s revenue-reckless not to create an annual marketing plan
- Article: Fill in this annual marketing plan template, unlock results
- Article: 5 messy roadblocks between you and your annual plan
- Article: The Power of Clarity: Building your 2025 success on two simple pages
- Article: Why Thought Leadership deserves a place in your Annual Plan
Always On Campaign Strategy
- Workbook: Create an Always On strategy to create pipeline in your sleep
- Webinar: Rethinking Nurture: How to Create an Always-On Strategy That Drives Pipeline with Intentsify
- The RevRoom Podcast - Episode 8: Drip no more: Nurture redefined with Hannah Swanson from Intentsify
- Article: Nobody Nurtures a Friend. Try Always On conversations instead
- Article: Nurtures don't nudge - change my mind or accept I've changed yours
- Article: Your nurture is multi-channel, but is it multi-team?
Artificial Intelligence
- The RevRoom Podcast - Episode 3: The 2024 Quick Start Guide to AI for Marketing Leader with Kathy Macchi
- Article & Podcast: Navigating Marketing’s AI Revolution: 6 Trends and First Steps
- Article: Why AI Will Impact Marketing More Than the Internet Did
- Article: Your First Steps Towards AI-Powered Marketing
- Article: Creating Your AI Task Force: Building a Team That's Ready for the Future
- Article: Charting Your Course: AI Roadmapping for Marketers
- Article: Overcoming challenges in AI Adoption
- Article: Envisioning Tomorrow: The AI-Driven Marketing Landscape
- How To: From Blah to Yah: How Claude and I created B2B marketing copy in 3 easy steps
Speakers
Other helpful resources
Look, we get it. Your plate isn't just full—it's overflowing. The last thing you need is another think piece about marketing transformation. That's why we've created practical resources that help you get things done, focusing on four areas where we're seeing the biggest impact (and the most confusion):
- Account-Based Marketing: No, ABM isn't dead. But yes, it needed a wake-up call. Get workbooks and templates that show you how to do ABM right this time.
- Annual Planning: Get your entire strategy on one page that people will actually read and align around. Yes, really. We've got the template to prove it.
- Always-On Campaigns: Build a signal-based always-on strategy that will keep your company front and center with (and relevant to) your prospects and customers.
- Artificial Intelligence: Skip the "AI will save us all" hype. Get practical guides for making AI useful in your marketing (hint: it's already at work in your org...harness it!).
These resources have been authored by practitioners, for practitioners...no pie in the sky thought leadership here! So block out some time in your day to dig in below and up your game in 2025!