Build your marketing “A” team: ABM, planning, AI

How are you going to stand out in 2026? 

Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.

How are you accounting for this in your 2026 strategy?

You need to stand out. To make sure your buyers notice you. Let Inverta and Sendoso help you build that into your strategy for next year -->

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Is your planning process effective? Or just a lot of busy-work?

If you relate to the latter, we feel you! No one learns "how to plan" in school. They learn it through osmosis by following other leaders throughout their career. That typically is  in an amalgamation of styles that result in 90 page decks that no one looks at after Jan 1. Let's change that! 

Look, we get it. Your plate isn't just full—it's overflowing. The last thing you need is another think piece about marketing transformation. That's why we've created practical resources that help you get things done, focusing on four areas where we're seeing the biggest impact (and the most confusion):

  • Account-Based Marketing: No, ABM isn't dead. But yes, it needed a wake-up call. Get workbooks and templates that show you how to do ABM right this time.
  • Annual Planning: Get your entire strategy on one page that people will actually read and align around. Yes, really. We've got the template to prove it.
  • Always-On Campaigns: Build a signal-based always-on strategy that will keep your company front and center with (and relevant to) your prospects and customers.
  • Artificial Intelligence: Skip the "AI will save us all" hype. Get practical guides for making AI useful in your marketing (hint: it's already at work in your org...harness it!).

These resources have been authored by practitioners, for practitioners...no pie in the sky thought leadership here! So block out some time in your day to dig in below and up your game in 2025!

About the author
An ABM pioneer who built Demandbase's practice and certified 5k+ marketers, she now leads Inverta's marketing and strategic partnership efforts.
Service page feature

Demand gen

We can execute your marketing strategy for all those revenue-generating initiatives. Assign us a campaign and we’ll build it out completely and share the results. Or bring us in to train your team in new approaches and systems.
Learn how we help

Look, we get it. Your plate isn't just full—it's overflowing. The last thing you need is another think piece about marketing transformation. That's why we've created practical resources that help you get things done, focusing on four areas where we're seeing the biggest impact (and the most confusion):

  • Account-Based Marketing: No, ABM isn't dead. But yes, it needed a wake-up call. Get workbooks and templates that show you how to do ABM right this time.
  • Annual Planning: Get your entire strategy on one page that people will actually read and align around. Yes, really. We've got the template to prove it.
  • Always-On Campaigns: Build a signal-based always-on strategy that will keep your company front and center with (and relevant to) your prospects and customers.
  • Artificial Intelligence: Skip the "AI will save us all" hype. Get practical guides for making AI useful in your marketing (hint: it's already at work in your org...harness it!).

These resources have been authored by practitioners, for practitioners...no pie in the sky thought leadership here! So block out some time in your day to dig in below and up your game in 2025!

Resources
who killed abmwho killed abm
Who DID kill ABM?

Account-Based Marketing

About the author
An ABM pioneer who built Demandbase's practice and certified 5k+ marketers, she now leads Inverta's marketing and strategic partnership efforts.
Service page feature

Demand gen

We can execute your marketing strategy for all those revenue-generating initiatives. Assign us a campaign and we’ll build it out completely and share the results. Or bring us in to train your team in new approaches and systems.
Learn how we help
Resource Hub
|
Demand gen

Build your marketing “A” team: ABM, planning, AI

From ABM to Always On (with AI and Annual Planning in between), we've got the resources to help you up your game!
On-demand

Real solutions for busy marketers. Skip the hype, get results.

who killed abmwho killed abm
Who DID kill ABM?

Account-Based Marketing

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December 2, 2024
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Look, we get it. Your plate isn't just full—it's overflowing. The last thing you need is another think piece about marketing transformation. That's why we've created practical resources that help you get things done, focusing on four areas where we're seeing the biggest impact (and the most confusion):

  • Account-Based Marketing: No, ABM isn't dead. But yes, it needed a wake-up call. Get workbooks and templates that show you how to do ABM right this time.
  • Annual Planning: Get your entire strategy on one page that people will actually read and align around. Yes, really. We've got the template to prove it.
  • Always-On Campaigns: Build a signal-based always-on strategy that will keep your company front and center with (and relevant to) your prospects and customers.
  • Artificial Intelligence: Skip the "AI will save us all" hype. Get practical guides for making AI useful in your marketing (hint: it's already at work in your org...harness it!).

These resources have been authored by practitioners, for practitioners...no pie in the sky thought leadership here! So block out some time in your day to dig in below and up your game in 2025!

About the author
An ABM pioneer who built Demandbase's practice and certified 5k+ marketers, she now leads Inverta's marketing and strategic partnership efforts.
Service page feature

Demand gen

We can execute your marketing strategy for all those revenue-generating initiatives. Assign us a campaign and we’ll build it out completely and share the results. Or bring us in to train your team in new approaches and systems.
Learn how we help

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