Marketing leaders, it's time to face the music: AI isn't just another buzzword—it's reshaping our industry and it’s here to stay. But here's the kicker: most marketing leaders are not prepared for this AI revolution. To understand what’s at stake and why now is the moment to act, check out AI for marketing leaders 2024 — a deeper look at how today’s CMOs are navigating this transformative shift.

Enter Kathy Macchi, Inverta's EVP of Innovation and resident AI guru. In our latest The RevRoom podcast episode, Kathy dishes out a no-nonsense guide to getting your marketing team AI-ready. And trust us, you'll want to take notes.

Here's the scoop on what Kathy covered:

1. Why AI matters (hint: it's not going anywhere)

2. How to kickstart your AI journey without losing your mind

3. The secret sauce to building an AI-savvy marketing team

4. Creating an AI roadmap that actually makes sense

5. Real-world AI use cases that'll make you go "why didn't I think of that?"

Let’s be real: if you're not leveraging AI in your marketing strategy, you're basically bringing a spoon to a knife fight. But don't panic—Kathy's got your back. She breaks down the basics, from hands-on AI experimentation to setting up an AI council that doesn't just collect dust. You can also follow along with our quick-start AI guide, which walks you step-by-step through launching smart, sustainable AI initiatives within your marketing org.

You'll learn how to:

• Get your team jazzed about AI (without the eye rolls)

• Craft AI policies that protect your brand (and your sanity)

• Spot AI opportunities that'll make your boss think you're a genius

• Avoid the "shiny object syndrome" and focus on what really matters

The best part? Kathy keeps it real. She acknowledges the pressure cooker that is the CMO role right now, but also throws down the gauntlet: adapt or get left in the digital dust.

So, whether you're an AI newbie or just looking to up your game, this episode is your golden ticket. It's packed with actionable advice that'll have you implementing AI faster than you can say "ChatGPT." For an even deeper perspective on transforming leadership mindsets, explore our piece on leading with AI — it dives into overcoming the cultural and strategic challenges of AI adoption.

Ready to transform your marketing team into AI powerhouses? Tune in to the full episode and get ready to revolutionize your strategy. Because in the words of Kathy herself, "There'll either be marketers that are leveraging AI, one or two years from now, and marketers that aren't. And the marketers that aren't are going to be left behind."

Don't be that marketer. Grab your headphones, hit play, and let's dive into the AI-powered future of marketing. Your pipeline (and your career) will thank you.

‍

• Subscribe on Spotify
• Subscribe on Apple Podcasts
• Subscribe on YouTube

‍

‍

Marketing leaders, it's time to face the music: AI isn't just another buzzword—it's reshaping our industry and it’s here to stay. But here's the kicker: most marketing leaders are not prepared for this AI revolution. To understand what’s at stake and why now is the moment to act, check out AI for marketing leaders 2024 — a deeper look at how today’s CMOs are navigating this transformative shift.

Enter Kathy Macchi, Inverta's EVP of Innovation and resident AI guru. In our latest The RevRoom podcast episode, Kathy dishes out a no-nonsense guide to getting your marketing team AI-ready. And trust us, you'll want to take notes.

Here's the scoop on what Kathy covered:

1. Why AI matters (hint: it's not going anywhere)

2. How to kickstart your AI journey without losing your mind

3. The secret sauce to building an AI-savvy marketing team

4. Creating an AI roadmap that actually makes sense

5. Real-world AI use cases that'll make you go "why didn't I think of that?"

Let’s be real: if you're not leveraging AI in your marketing strategy, you're basically bringing a spoon to a knife fight. But don't panic—Kathy's got your back. She breaks down the basics, from hands-on AI experimentation to setting up an AI council that doesn't just collect dust. You can also follow along with our quick-start AI guide, which walks you step-by-step through launching smart, sustainable AI initiatives within your marketing org.

You'll learn how to:

• Get your team jazzed about AI (without the eye rolls)

• Craft AI policies that protect your brand (and your sanity)

• Spot AI opportunities that'll make your boss think you're a genius

• Avoid the "shiny object syndrome" and focus on what really matters

The best part? Kathy keeps it real. She acknowledges the pressure cooker that is the CMO role right now, but also throws down the gauntlet: adapt or get left in the digital dust.

So, whether you're an AI newbie or just looking to up your game, this episode is your golden ticket. It's packed with actionable advice that'll have you implementing AI faster than you can say "ChatGPT." For an even deeper perspective on transforming leadership mindsets, explore our piece on leading with AI — it dives into overcoming the cultural and strategic challenges of AI adoption.

Ready to transform your marketing team into AI powerhouses? Tune in to the full episode and get ready to revolutionize your strategy. Because in the words of Kathy herself, "There'll either be marketers that are leveraging AI, one or two years from now, and marketers that aren't. And the marketers that aren't are going to be left behind."

Don't be that marketer. Grab your headphones, hit play, and let's dive into the AI-powered future of marketing. Your pipeline (and your career) will thank you.

‍

• Subscribe on Spotify
• Subscribe on Apple Podcasts
• Subscribe on YouTube

‍

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