The human touch: Why B2B video wins (S2 ep12)
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Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.
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The Revenue Marketer
The human touch: Why B2B video wins (S2 ep12)
Are playing the long game or still under pressure to "generate leads"?
If you relate to the latter, we feel you! Old habits die hard and form fills are still a key metric at a lot of companies. But with the advancements in technology and AI, listening to and building a relationship with your buying groups through marketing is well within reach. Need help making the shift? We're here to help.
In this episode of The RevRoom, we explore how B2B marketers can move beyond traditional channels to embrace video as a powerful relationship-building tool. Our guest, Ademola Adelakun from A2 Media, debunks common misconceptions about video marketing being too expensive, time-consuming, or difficult to measure. Through practical examples and firsthand experience, we'll discover how batch recording can dramatically reduce production time, explore the untapped potential of interactive video experiences, and learn why authentic content consistently outperforms high production value. Join us for actionable strategies to incorporate video into your marketing mix without overwhelming your team or budget, ultimately helping you build deeper connections with prospects and accelerate the buying journey.
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The RevRoom podcast
In this episode of The RevRoom, we explore how B2B marketers can move beyond traditional channels to embrace video as a powerful relationship-building tool. Our guest, Ademola Adelakun from A2 Media, debunks common misconceptions about video marketing being too expensive, time-consuming, or difficult to measure. Through practical examples and firsthand experience, we'll discover how batch recording can dramatically reduce production time, explore the untapped potential of interactive video experiences, and learn why authentic content consistently outperforms high production value. Join us for actionable strategies to incorporate video into your marketing mix without overwhelming your team or budget, ultimately helping you build deeper connections with prospects and accelerate the buying journey.
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The RevRoom podcast
The human touch: Why B2B video wins (S2 ep12)
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In this episode of The RevRoom, we explore how B2B marketers can move beyond traditional channels to embrace video as a powerful relationship-building tool. Our guest, Ademola Adelakun from A2 Media, debunks common misconceptions about video marketing being too expensive, time-consuming, or difficult to measure. Through practical examples and firsthand experience, we'll discover how batch recording can dramatically reduce production time, explore the untapped potential of interactive video experiences, and learn why authentic content consistently outperforms high production value. Join us for actionable strategies to incorporate video into your marketing mix without overwhelming your team or budget, ultimately helping you build deeper connections with prospects and accelerate the buying journey.
About the author
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