The human touch: Why B2B video wins (S2 ep12)
In partnership with:
Featuring
Featuring
How are you going to stand out in 2026?
Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.
How are you accounting for this in your 2026 strategy?
You need to stand out. To make sure your buyers notice you. Let us help you build that into your strategy for next year -->
The Revenue Marketer
The human touch: Why B2B video wins (S2 ep12)
Still chasing 10% efficiency gains?
2023-2025 were the years of experimentation with AI. 2026 is the year to make it transformative. If you're still trying to figure out the strategic advantage AI will bring to your team, we're here to help!
In this episode of The RevRoom, we explore how B2B marketers can move beyond traditional channels to embrace video as a powerful relationship-building tool. Our guest, Ademola Adelakun from A2 Media, debunks common misconceptions about video marketing being too expensive, time-consuming, or difficult to measure.
If you’re still on the fence about how effective it can be, check out our in-depth perspective on B2B video wins — where we break down how storytelling and authentic visual content can drive engagement, strengthen brand authority, and inspire buyer action.
Through practical examples and firsthand experience, we'll discover how batch recording can dramatically reduce production time, explore the untapped potential of interactive video experiences, and learn why authentic content consistently outperforms high production value. Join us for actionable strategies to incorporate video into your marketing mix without overwhelming your team or budget, ultimately helping you build deeper connections with prospects and accelerate the buying journey.
Because at its core, great video isn’t just about visuals — it’s about the human touch in marketing. When audiences see and feel genuine connection, they respond. That’s what turns a viewer into a customer, and a customer into an advocate.
About the author
Service page feature
The RevRoom podcast
In this episode of The RevRoom, we explore how B2B marketers can move beyond traditional channels to embrace video as a powerful relationship-building tool. Our guest, Ademola Adelakun from A2 Media, debunks common misconceptions about video marketing being too expensive, time-consuming, or difficult to measure.
If you’re still on the fence about how effective it can be, check out our in-depth perspective on B2B video wins — where we break down how storytelling and authentic visual content can drive engagement, strengthen brand authority, and inspire buyer action.
Through practical examples and firsthand experience, we'll discover how batch recording can dramatically reduce production time, explore the untapped potential of interactive video experiences, and learn why authentic content consistently outperforms high production value. Join us for actionable strategies to incorporate video into your marketing mix without overwhelming your team or budget, ultimately helping you build deeper connections with prospects and accelerate the buying journey.
Because at its core, great video isn’t just about visuals — it’s about the human touch in marketing. When audiences see and feel genuine connection, they respond. That’s what turns a viewer into a customer, and a customer into an advocate.
Resources
About the author
Service page feature
The RevRoom podcast
The human touch: Why B2B video wins (S2 ep12)
Speakers
Other helpful resources
In this episode of The RevRoom, we explore how B2B marketers can move beyond traditional channels to embrace video as a powerful relationship-building tool. Our guest, Ademola Adelakun from A2 Media, debunks common misconceptions about video marketing being too expensive, time-consuming, or difficult to measure.
If you’re still on the fence about how effective it can be, check out our in-depth perspective on B2B video wins — where we break down how storytelling and authentic visual content can drive engagement, strengthen brand authority, and inspire buyer action.
Through practical examples and firsthand experience, we'll discover how batch recording can dramatically reduce production time, explore the untapped potential of interactive video experiences, and learn why authentic content consistently outperforms high production value. Join us for actionable strategies to incorporate video into your marketing mix without overwhelming your team or budget, ultimately helping you build deeper connections with prospects and accelerate the buying journey.
Because at its core, great video isn’t just about visuals — it’s about the human touch in marketing. When audiences see and feel genuine connection, they respond. That’s what turns a viewer into a customer, and a customer into an advocate.
About the author
Service page feature