A messaging workshop

Why creative risk-takers win

Test

How are you going to stand out in 2026? 

Buyers are in control of the buying process. Over 70% of it is happening online. And they are putting companies on their short list of vendors that provide value and establish trust with their content.

How are you accounting for this in your 2026 strategy?

You need to stand out. To make sure your buyers notice you. Let us help you build that into your strategy for next year -->

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The Revenue Marketer

Webinar
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Content

Are playing the long game or still under pressure to "generate leads"?

If you relate to the latter, we feel you! Old habits die hard and form fills are still a key metric at a lot of companies. But with the advancements in technology and AI, listening to and building a relationship with your buying groups through marketing is well within reach. Need help making the shift? We're here to help.

About the author
An ABM pioneer who built Demandbase's practice and certified 5k+ marketers, she now leads Inverta's marketing and strategic partnership efforts.
Service page feature

Content

We believe in creating content and offers so useful, buyers would happily pay for them. Workbooks and articles so generous, they’re habit-forming. That’s the key to relationships at scale. Which is why we offer several tiers including a co-offering with the creative studio Fenwick.
Learn how we help
Resources
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About the author
An ABM pioneer who built Demandbase's practice and certified 5k+ marketers, she now leads Inverta's marketing and strategic partnership efforts.
Service page feature

Content

We believe in creating content and offers so useful, buyers would happily pay for them. Workbooks and articles so generous, they’re habit-forming. That’s the key to relationships at scale. Which is why we offer several tiers including a co-offering with the creative studio Fenwick.
Learn how we help
Webinar
|
Content

Why creative risk-takers win

We’re living through a great homogeny
On-demand

Surely you’ve noticed it too—too many brands are converging on the same messaging and offers. Buying groups can't tell them apart. This makes your ads more expensive, content less effective, and makes it harder for you to build trust. In this messaging workshop, Inverta and Fenwick will present a framework they use to help companies rediscover what's true and compelling about their brand, and to create messages and offers from it.

Share what you're running into and we can work through it. Or, listen in on others' shares.

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September 24, 2025
About the author
An ABM pioneer who built Demandbase's practice and certified 5k+ marketers, she now leads Inverta's marketing and strategic partnership efforts.
Service page feature

Content

We believe in creating content and offers so useful, buyers would happily pay for them. Workbooks and articles so generous, they’re habit-forming. That’s the key to relationships at scale. Which is why we offer several tiers including a co-offering with the creative studio Fenwick.
Learn how we help

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