AI implementation
Nobody crosses the AI chasm alone. And if asking everyone on your team to try their own Claude Projects hasn’t produced results, we can sweep through your marketing org to AI-ify it. We’ll look into auto-gen campaigns, assisted copyediting, generated graphics, synthetic personas, and—the most important—a new org chart. You have to redesign people’s roles so they are actually excited to adopt, motivated to get good, and compensated in ways that lead to real revenue. - Get an AI audit of pilots and opportunities - Launch the pilots, train the team - Tune-ups and scale-ups
Your best AI marketing move is to redesign the org
Nobody talks about all the jobs that disappeared because of the personal computer, but the list is enormous. In fact, “computer” used to be someone’s job title, clacking away on mechanical calculators. But nobody worries about those lost jobs because new technology created more jobs and people shifted to the new ones. We’re in that moment right now with AI. And you can’t unlock this technology’s full effects without reconsidering your roles.
Without an audit and role redesign, you get everyone typing questions into Gemini and Claude, and that’s not nearly as effective as asking, “What are the jobs to be done?” and “What can we now afford not to do?” For example, lots of messaging and persona research is better handled with a Claude MCP server hooked into Gong and a truth set of ideal customer transcripts. There’s still a layer of marketer judgement, but it’s far more informed than it ever used to be.
With this AI offering, you get the experience of 75+ AI implementation projects and help building a marketing org capable of adapting.
