Procore drove 75% of its outbound pipeline from ABM
VP of Demand Generation Scott Shepard knew that standing up a successful ABM program in the middle of hyper-growth would be challenging, so he turned to Inverta to help improve the team’s demand generation capacity.
Used Demandbase’s Engagement Minutes to prioritize high-intent accounts and build pipeline through targeted advertising.
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Stop marketing to leads. Start engaging groups.
B2B buying has changed. Decisions happen in committees, yet most marketing still targets individuals. The research is clear: when you message individuals separately, you actually undermine the group’s ability to agree, dropping your likelihood of a sale by 59%.
Register for one or the series-->
It's time to retool.
To win today, you must transition your strategy, people, processes, and platforms to support buying groups.
In this two-part series from Inverta, Sendoso and Intentsify, we break down exactly how to make that shift—from securing executive buy-in to executing the operational pivot.
- Part 1: The Case. We present an airtight, CRO-ready argument for the resources you need. You will leave with a deck template to help you sell the change internally. February 25th, 10am PT.
- Part 2: The Transition. We detail the tactical steps to re-tool your systems, market to buying groups, and enable your sales team. March 25th, 10am PT.
You will leave with our 7-step framework based on real client projects that increased deal sizes and win rates.
