Media audit and tuneup
Running old ads? We can audit all your paid programs to identify winning and losing formats and messages, and turn off old, underperforming campaigns. In some instances, that has saved our customers $90,000 in ad budget that they could repurpose. We can experiment with AI-extended lookalike audiences and downfunnel, high-intent keywords to get this program delivering meetings. - Google - LinkedIn - Meta - Demandbase - 6Sense - NetLine + More
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Cut out wasteful media spend by revisiting the basics
There’s no sense in auditing the finer details of your ad images until you’ve addressed the big picture. For most B2B companies, that means going back to your latest customer research and brand messaging. If those aren’t fresh and differentiated, no ads drawn from them are going to convert to won business. Which is different than just converting to clicks. Lots of paid teams get lost chasing the short-term clickfunnel at the expense of attracting real buyers. By revisiting your positioning, we can help you bring it all back into order.
Then we can help your team optimize every part of that system across all ad networks. We’ll look at historical spend, identify waste to cut, refresh the creative, and re-align advertising to your team’s key initiatives. Especially with a mind to how they support buying group marketing, ABM, and partner marketing.