Strategic planning
Get your go-to-market teams aligned on one plan and one set of metrics. Our executive planners can help rally your entire organization around marketing’s purpose and contributions, down to a shared list of key actions to take. We can also help you present it to the board, earn other teams’ buy in, and roll it out. - Develop the strategy - Create a revenue map - Create an annual plan on a page - Create campaign plans - Get a blueprint for the rollout - Roll out, adapt, and learn
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End the random acts of marketing with a strategic plan
We like to get our strategic plans onto one page. That’s about all anyone else can process these days, and it’s a useful exercise in editing the plan down to something simple enough for others to repeat. When the plan is that clear and referenceable, it actually gets activated—unlike a 74-page slide deck that sits unused in a folder somewhere.
We can create annual plans, campaign plans, and program plans. For each, we identify all the resources, offers, tech, people, partnerships, and opportunities at your disposal, and ask, what’s the surest path to sustainable revenue? That path isn’t always intuitive. Sometimes it’s the boring webinar or syndication programs that are your surest bet. Or sometimes, those are so overcrowded, only a creative campaign with a Super Bowl-esque hook will do. Whatever the plan, we’ll test it with your buyers to ensure it’s a plan worth following.